Hot in the city! The ultimate urban living sunglass collection is here from Polaroid
NEWSRELEASE 
Smart generation-crossing styling in a fabulously vibrant colour palette. Polaroid’s 2012 sunglass Collection is perfect if you love the city but live for fun in sun too!
Polaroid has been creating great trend-setting sunglasses for 75 years. For this special anniversary year they have created a superb range of top quality fashion sunglasses that look hot in the city and cool on the beach including a special new Aviator called Seventy-five!
Goddess P8262A Seventy-five S4275A
Iconic Aviator for the 21st century…
Seventy-five is the ultimate unisex Aviator sunglass. Based on Polaroid’s iconic Aviator designs from the 1970s but made from the latest 21st century smart materials, these durable Aviators are comfortable to wear all day long. They are fitted with Polaroid’s superb polarized UltraSight™ lenses with an anti-reflective coating on the back and stylish flash mirroring on the front for perfect glare-free vision and a great look. And for every pair sold, Polaroid will make a donation to international charity Sightsavers, helping fund their work to eliminate avoidable blindness in some of the world’s poorest countries. So wearing your new Seventy-five Aviators will not only make you look good but feel good too!
Trans-generation styling, strong colours
Everything is there in Polaroid’s 2012 Collection of stylish metal and plastics frames for men and women - from classic Aviators to the latest fashion frames with over-sized cat-eye lenses. Temple arms go from subtle drain-pipes and wafer thin cut-outs to chunky decorative styles some encrusted with fabulous faux gemstones!
Strong colours return for men’s frames with gun metal, black and smokey blue dominating, many teamed with complementary coloured gradient lenses. For women too, the colour palette goes dark. Burgundy, black and plum frames are teamed with lilac and grey lenses to flatter every skin tone but there’s still room for some natural pale tones to lighten the mood!
Something to be seen in …
Whatever your style, Polaroid’s 2012 sunglass Collection has something you’ll simply love to be seen in! Superb quality, designer styling and all fitted with the latest Polaroid premium polarized UltraSight™ lenses for total UV protection and glare-free vision. In addition to the main Collections, there are stylish new slim-line frames in our Suncovers range. Fitting comfortably over your prescription glasses, Suncovers are a stylish practical alternative to prescription sunglasses. Specialist Sports ranges and a Children’s range of proper polarized sunglasses complete Polaroid’s 2012 Collection.
The Polaroid 2012 Sunglasses Collection is available from John Lewis, Fenwick, Next, Specsavers, Optical Express, Vision Express, Asda Opticians and independent opticians and sports shops nationwide. Also when you head off on holiday, see the range at UK Center Parcs, UK airports, on board cruise ships, ferries and selected airlines. Prices start from £50.00 and to buy online go to www.polaroidsunglasses.co.uk
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notestoEditors
- Press samples of selected styles are available on request
- Digital images are available on request
- Lens tester available on request
- Contact: Gill Houghton or Debbie Vaos at gill@marketingzone.co.uk or debbie@marketingzone.co.uk; telephone 01234 436097 or 07850 253525
- Join our blog on www.polaroidsunglasses.co.uk
- For information on Polaroid Eyewear and Polaroid polarized lenses go to www.polaroidsunglasses.co.uk/press