Kids love having fun in the sun – and we all know the rules about being sun-safe when it comes to skin protection – but kids’ eyes are really vulnerable to sun damage too. Children’s eyes have larger pupils with clearer lenses so 75% of harmful ultraviolet light can get through to the back of the eye. In adults over 25, that’s down to just 10% but any UV penetration of the eye is dangerous and can lead to cataracts, impaired vision and other serious health conditions such as cancer of the eyelid.
It’s a serious problem especially as a recent survey showed that less than 3% of children regularly wear sunglasses.
So Polaroid, world leaders in polarized lens technology, has launched the biggest ever range of polarized sunglasses for children for 2010 backed with a schools education campaign to raise awareness of the need for children to wear sunglasses to protect their long term eye health.
Polaroid’s Be Safe in the Sun schools pack is available to download at www.polaroidsunglasses.co.uk. It includes a learning guide for teachers on sun protection for children’s eyes as well as fun colouring exercises for the children to do and a Take Home Certificate for every child as a member of the Polaroid Eye Protection Club – something to show Mum and Dad and reinforce the sun-safe message at home. See more about eye health and UV protection for the whole family on our website – www.polaroidsunglasses.co.uk/eyehealth
A,B & SEE Buying Guide for Parents
Polaroid has developed an easy reminder for parents, based on advice from Cancer Research UK, to ensure they get genuine polarized sunglasses for their children that conform with British and European sunglass standards:
Polaroid sunglasses are the only ones that meet all these quality checklist requirements and also feature unique Polaroid’s UltraSight™ lenses. Developed using new Thermofusion™ technology, these give distortion free vision across the whole lens.
No compromise on quality!
When it comes to your children’s eyesight you simply can’t afford to compromise on the quality of the sunglasses you choose – but with Polaroid that doesn’t mean you have to spend the earth. Prices for Polaroid childrens’ sunglasses start from just £19.99 for a wide choice of carefully designed age-specific ranges in fun, fashionable styles they’ll want to wear!
Styles are available for the four key age groups of 1-3 years; 4-7 years; 8-12 years and 13-15 years. Each of these ranges has features suited to children of those ages, so for tiny tots there are soft curly rubber arms in bright colours – electric blue, pink and red. With 4-7 year olds, kid-proof wraparound styles are a hit in combo colours, while the Tweens (8-12years) get more fashion conscious with statement frames in black, silver, red, blue and white or dual-colour sports frames.
For Teens who know their own fashion mind there are mini-aviator metals, darkly framed mask styles or highly styled colour combinations such as red and silver.
The Polaroid 2010 Kids Sunglasses Collection is available from independent opticians, UK airport stores, sports shops and on board P&O ferries or buy online at www.polaroidsunglasses.co.uk where you can also see the complete Polaroid 2010 Sunglass Collection. In the core range for adults you can choose from tough, stylish metal frames for men; fashion and classic frames for women with subtle temple details – or unisex sporty summer wraparounds. Gorgeous frame colours move from barely-there nudes to face-enhancing browns, blacks and greys through to berry-brights. Frame decoration is subtle, while lens sizes stay generous and flattering. Shades are harmonious, classic styles gain a modern twist and urban chic is softly tempered.
Polaroid’s 2010 Collection also includes some exclusive premium designs for men and women, using the latest high quality, super-light materials combined with Polaroid lens technology, all in the latest sophisticated designer-styled frames.
Research data sources:
Weale RA. Age and the transmittance of the human crystalline lens. J Physiol. 1988;395:577-87.
Gaillard ER, Zheng L, Merriam JC, Dillon J. Age-related changes in the absorption characteristics of the primate lens. Invest Ophthalmol Vis Sci. 2000;41(6):1454-9.
Young S, Sands J. Sun and the eye: prevention and detection of light-induced disease. Clin Dermatol. 1998;16(4):477-85.