Hit TV series, Ashes to Ashes started it and now everything 80s – from Spandau Ballet to leg warmers – is back and steaming! Whether you remember it all fondly or are falling in love with the power-dress look for the first time, the big hair, big shoulders and startling colours of 1980s fashion are back and iconic 80s brand Polaroid Eyewear is leading the charge with a pure retro range of sunglasses, all new for the 2010 Collection.
It’s the best of both worlds with Polaroid’s Retro Range – big frames, gradient lenses all in bright colour combos but with a 21st century twist – the latest lightweight, super-tough materials make these stunning sunglasses easy to wear, all day, every day. And with Polaroid’s high-tech UltraSight™ lenses in every pair you get total UV protection, the best glare reduction and perfect vision. State of the art technology meets 80s high fashion for this year’s must-have sunglasses!
Be bold in gold!
A unisex range of gloriously big frames, some subtly shaped for a snug fit, will be this summer’s trendsetters, A rainbow nation colour palette moves from bold reds, pinks and purples through shiny-shiny metallics to startling black and white crystal-encrusted combos. The classic 80s styling of gradient lenses is back too in gorgeous purple, copper, grey and green.
There’s room too for that classic Miami Vice favourite - the Polaroid Aviator - but street-styled for today with gold and silver metal frames featuring graduated lenses in grey, brown or copper.
Daring but tempting ….
Polaroid’s retro fashion styling gives you a daring choice – head turning for all the right reasons, in all the right places. When the sun is shining on the street, at the music festival, in your drop-dead gorgeous sports car, everyone will know you’ve arrived in style with Polaroid.
And the ultimate temptation is that you can look this fabulous without the Dallas-like riches…. Prices in Polaroid’s collection start from just £49.99 – all that glamour really can be yours …
And that’s not all …
You can see all Polaroid’s retro styles and the complete Polaroid 2010 Sunglass Collection at www.polaroidsunglasses.co.uk. In the core range you can choose from tough, stylish metal frames for men; fashion and classic frames for women with subtle temple details – or unisex sporty summer wraparounds. Gorgeous frame colours move from barely-there nudes to face-enhancing browns, blacks and greys through to berry-brights. The confident 80s styling is carried through the whole Collection but frame decoration is just a little more subtle, while lens sizes stay generous and flattering. Shades are harmonious, classic styles gain a modern twist and urban chic is softly tempered.
Polaroid’s 2010 Collection also includes some exclusive premium designs for men and women, using the latest high quality, super-light materials combined with Polaroid lens technology, all in the latest sophisticated Polaroid designer-styled frames. For the children there is Polaroid’s Kids Collection where not only do they get the best in vital UV and glare protection, they get fun, fashionable styles to wear too.
Something for everyone...
Great styling, perfect vision, genuine Polaroid polarized UltraSight lenses – there really is something for everyone in Polaroid’s 2010 Sunglasses Collection. “The 80s look is really big right now. Our on-trend retro styles will suit every personality, every outfit, every face and add a little bit of attitude to every occasion,” said Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear. “All our sunglasses are made from high quality materials ensuring lasting
comfort and great performance, and all at affordable Polaroid prices.”
The Polaroid 2010 Sunglasses Collection is available from high street retailers including Specsavers, Asda Opticians, Cotswold, Nevisports and independent opticians and sports shops nationwide. Also when you head off on holiday, see the range at UK Center Parcs and in UK airports. Or buy on board ferries, cruise ships and planes, with P&O ferries, Saga and Thomson cruises or BA, South African Airways and Virgin Atlantic long haul flights. Prices start from £49.99 and to buy online go to www.polaroidsunglasses.co.uk
For information on Polaroid polarized lenses go to www.polaroideyewear.com.