Beach Babe or Surf Boy - sunglasses are the finishing fashion touch to every holiday wardrobe. The gorgeous new Collection from Polaroid Eyewear for the 2010 holiday season simply exudes inner confidence, with a huge choice of looks to suit every mood, every personality and every holiday destination.
Gorgeous frame colours move from barely-there nudes to face-enhancing browns, blacks and greys through to more daring purples, plums even orange and pink! Confident styling means less is more with subtle frame detailing, while lens sizes stay generous and flattering. Shades are harmonious, classic styles gain a modern twist and urban chic is softly tempered. Polaroid’s 2010 Collection also features their new high performance UltraSight™ lenses, which give state of the art optical quality, 100% UV protection and eliminate glare. They’re super-tough, shatter resistant and scratchproof too so able to take the wear and tear of international travel!
Something special – premium sunglasses
Looking for something special when it comes to travel fashion accessories? Polaroid’s 2010 Collection include exclusive premium designs for men and women, using the latest high quality, super-light materials and Polaroid lens technology. For women, frame and lens shades range from classic black, ebony with ivory and jet on pearl through feline havana browns to deep berries – cranberry, redcurrant or blackberry. Frame details include delicate filigree arms and metal flash inserts and are shaped for a face-flattering, uplifting effect straight off the catwalks...
For men, Polaroid’s premium styles focus on the best fit, perfect vision and functional fashion. Substantial metal and acetate frames create a strong, multi-dimensional feel enhanced in shades of gun metal grey, black, and faux animal horn. High performance on every level but still right for any occasion or destination.
Trendsetting street styles – the 80s look is back
Embracing all things retro, Polaroid has kept the faith with those who love to be trend setters without being too outrageous in their style choices. This exclusive selection of unisex fashion styles includes big 80s style Ashes to Ashes frames, some subtly shaped for a snug fit, all in bright shades and blacks. There’s room too for some classic metal Polaroid Aviators but street-styled with gold and silver frames and graduated lenses in grey, brown or copper.
Polaroid – the people’s choice
At the heart of Polaroid’s 2010 Collection is a core line of stylish, classical and contemporary sunglasses that look like a million dollars but don’t cost the earth! Choose from tough, stylish metal frames for men; fashion and classic frames for women with subtle temple details – or unisex sporty summer wraparounds. The rainbow colour palette moves from well-loved favourites – browns, blacks and greys – through almost invisible nudes to the shock rock of purple, plum and berry shades. Lenses now come in lovely greys, greens, lavenders, and purples, with gradient versions in selected shades too.
Kids come too …
Kids don’t normally like things that are good for them… but they all their love holidays and their own Polaroid sunglasses! It’s really important for future eye health that kids wear proper sunglasses and with Polaroid’s Kids Collection not only do they get the best UV and glare protection, they get fun, fashionable styles to wear too. Styles are available for the four key age groups of 1-3 years; 4-7 years; 8-12 years and 13-15 years and each ranges has clever design features and a colour choice that the kids will love.
The Polaroid 2010 Sunglasses Collection is available from high street retailers including Specsavers, Asda Opticians, Cotswold, Nevisports, Costco and independent opticians and sports shops nationwide. Also when you head off on holiday, see the range at UK Center Parcs and in UK airports. Or buy on board ferries, cruise ships and planes, with P&O ferries, Saga and Thomson cruises or BA, South African Airways and Virgin Atlantic long haul flights. Prices start from £49.99 and to buy online go to www.polaroidsunglasses.co.uk