News

May 2009

Serious about running?
Then get polaroid® on your side!

If you take your running seriously then the new Sunglass Collection from Polaroid is essential kit. The 2009 Polaroid® Sunglasses Collection combines active lifestyle design and special features for the high performance running environment with the ultimate in polarized lens technology and up to 400nm UV sun protection for the eyes.

The 2009 Sports Sunglass Collection is the most comprehensive, high technology range yet developed by Polaroid.  The Collection takes the best in materials, such as the latest lightweight composites combined with cutting edge frame designs ideally suited to the demands of the running track and cross country.  All styles feature genuine Polaroid polarized lenses which deliver 100% UV protection, block glare and are impact and shatter-resistant.

Endurance is everything
Stamina and endurance are key issues for every runner and your kit should perform to the same tough levels.  With Polaroid’s sunglasses, the ergonomic frame designs ensure a comfortable, secure long term fit during even the most rigorous event – they even stay in place when you begin to sweat.  Many styles feature ventilated nose grips made of soft durable rubber, so no more fogging lenses.  The curved lenses and face hugging designs protect your eyes from dust and grit, no matter what the wind direction, and whether you are leading the field or keeping pace with the pack.

Perfect vision for a perfect finish
All Polaroid’s Sunglasses offer the perfect vision afforded by Polaroid’s unique PTX4000 polarized lenses.  Choose sunglasses with brown lenses to enhance road and track surfaces in bright light, so you see better and run safely.  For serious runners, interchangeable grey and clear lenses provide perfect vision for all light situations. Grey lenses allow you to see colours and road contours more accurately whether it’s bright or cloudy, making them ideal for all-around performance. While the interchangeable clear lenses protect your eyes from flying debris and give you all the light you can get at dawn and dusk. With superior hydrophobic coatings to prevent fogging these interchangeable lenses give you the edge. 

While conventional sunglasses just make the view darker, Polaroid PTX4000 polarized lenses, also block out harmful glare and provide 100% UV protection up to 400 nanometers. These lenses exceed international standards with over 99.9% polarizing efficiency which means they are highly effective at blocking out uncomfortable glare. They offer the highest level of protection for your eyes and clarity of vision.  So not only are Polaroid sunglasses engineered to deliver perfect performance, they can help you beat your personal best and the competition!

Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear said “This is the perfect sunglass offering for anyone who enjoys running at either amateur or professional level.  Here at Polaroid, we specialise in combining innovative design with the technical brilliance of the best polarized lenses in the world.  We demand the best in our Sports Sunglasses Collection because we know the people who want it demand the best from themselves and their sports kit.“

“If you want performance sunglasses to help give you the edge, our latest Collection has something for you – and every single style delivers the best in UV protection and glare reduction as well.  Whatever the arena, you simply can’t beat Polaroid!”

Polaroid’s Sports Collection offers performance sunglasses to suit personal sports needs and lifestyle choices.  The urban sports styles look as good around town as they do on the track and come in a range of frame colours, including metal tones, matt blacks, tortoiseshell and silver. 

The Polaroid 2009 Sports Sunglass Collection is available from independent opticians Specsavers, national travel retail shops, and selected ferry operators nationwide.  Prices start from £48.99 and to buy online go to www.polaroidsunglasses.co.uk.