polarorid sunglasses
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News


May 2009

driving glasses

Got the sports car?
Then get the sports sunglasses
from Polaroid®!

If you love your sports car, then you know it’s all about that meeting of high performance with style – and it’s exactly the same with your choice of sunglasses. The 2009 Polaroid® Sports Collection combines active lifestyle design and special features for safer motoring with the ultimate in polarized lens technology and up to 400nm UV sun protection for the eyes.

The 2009 Sports Sunglass Collection is the most comprehensive, high technology range yet developed by Polaroid.  The Collection takes the best in materials, such as the latest lightweight composites combined with cutting edge frame designs ideally suited to the demands of today’s motorist.  All styles feature genuine Polaroid polarized lenses which deliver 100% UV protection, block hazardous glare and are impact and shatter-resistant.

Performance-led styling
The right sunglasses can really make a difference when you are driving and Polaroid has taken performance-led styling to a new level with their Sports Sunglasses.  The ergonomic frame designs ensure a comfortable, secure fit whatever your journey time or road conditions.

For top-down driving on a hot day, they even stay in place when you begin to get warm!  Many styles feature ventilated nose grips made of soft durable rubber, so no more fogging lenses.  The curved lenses and face hugging designs protect your eyes from wind or the dust and grit that may fly up from the road surface.  From classic aviators to statement-style plastics, the range has it all.

Perfect vision for the road ahead
All Polaroid’s Sports Sunglasses offer the perfect vision afforded by Polaroid’s unique PTX4000 polarized lenses.  For drivers, where road-reflected glare or strong sunlight can be real dangers, your vision is enhanced with the use of brown lenses, especially comfortable in bright light.  With their ability to absorb the blue light that the human eye finds most difficult to process, brown lenses sharpen your view of the road ahead and enhance recognition of changing traffic and brake light colours.  Polaroid polarized sports sunglasses for driving can help you speed up your reaction time by up to 40%, allowing you to avoid dangerous hazards when driving.  For safer journeys it’s a case of put on your seatbelt and Polaroid sunglasses - before you mirror, indicate and manoeuvre!

While conventional sunglasses just make the view darker, Polaroid PTX4000 polarized lenses, also block out harmful glare and provide full UV protection. Every pair of Polaroid Sports Sunglasses in the 2009 range gives 100% protection against harmful UVA and UVB rays – up to 400 nanometers. They offer the highest level of protection for your eyes and clarity of vision.  Polaroid’s lenses exceed international standards for polarizing efficiency and visual acuity. These lenses block out over 99.9% of glare saving you from squinting and giving you a clear view. So not only are Polaroid Sports Sunglasses engineered to deliver perfect performance, they’ll make you look as stylish as your sports cabrio as well!

driving glasses

Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear said: “This is the perfect sunglass offering for anyone who enjoys their motoring- whether that’s pushing the limits at a track day or a leisurely drive in the country.  Here at Polaroid, we specialise in combining innovative design with the technical brilliance of the best polarized lenses in the world.  We demand the best in our Sports Collection because we know the people who want it demand the best from themselves and their sports cars.

“If you want performance sunglasses to help give you the edge, our latest Sports Collection has something for you
– and every single style delivers the best in UV protection and glare reduction as well.  Whatever you drive and wherever you’re headed, you simply can’t beat Polaroid!”

Polaroid’s Sports Collection offers performance sunglasses to suit drivers personal preferences and style choices.  These urban sports styles for driving look as good around town as they do on the road and come in a range of frame colours, including tortoiseshell, gold and jet back, with metal temple treatments adding intensity. 

The Polaroid 2009 Sports Sunglass Collection is available from independent opticians Specsavers, national travel retail shops, and selected ferry operators nationwide.  Prices start from £48.99 and to buy online go to www.polaroidsunglasses.co.uk. 

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