For summer 2009, Polaroid has designed their latest Sunglass Collection with your family in mind. Not only does it offer a range of attractive styles designed to appeal to everyone from toddlers and teenagers to mum and dad, but it offers up to 400nm UV sun protection for the eyes too. And because we all want to spend less right now, without sacrificing fashion or quality – these sunglasses, come at a surprisingly reasonable price so everyone can look good and keep safe.
We know how important it is to protect our skin from too much sun and every parent knows that children are particularly vulnerable to this. However, many parents still don’t realise that UV damages not just the skin but poses a threat to the health of our children’s eyes. Quite simply, it can cause permanent damage to their eyesight and lead to conditions such as cancer of the cornea or eyelid in later life. As the leading international authority for health, the World Health Organization recommends all parents “make sure your children wear protective clothing, including a hat and sunglasses, when they go outdoors.”
But not all sunglasses give children the protection they need. Parents shouldn’t think that just because sunglasses are dark or very expensive that they protect from UV. Polaroid has long been recognised as an expert on the polarized lenses that virtually eliminate glare and give excellent clarity of vision in their sunglasses but Polaroid sunglasses also deliver the highest levels of UV protection. Every pair of Polaroid sunglasses in the 2009 range gives 100% protection against harmful UVA and UVB rays – across the whole cancer-causing light spectrum - up to the 400 nanometer level.
So when it comes to eliminating harmful glare and safeguarding your family’s eyes from UV, you can trust Polaroid for a great choice of stylish, affordable sunglasses with health protection built in!
All in the family
With Polaroid you really can keep it all in the family when it comes to choosing your sunglasses. The 2009 Collection for adults is built around a simple, but eminently stylish range of men’s, women’s and unisex designs. Frame shapes feature retro-styling from the 1950s, 60s and 70s, while Polaroid’s classic Aviators, big tear-drop and cat’s eye frame styles return with the 21st century twist of intricately decorative designs made from the latest composite materials so they are still lightweight and easy to wear.
All this design expertise is reflected in Polaroid’s best ever Kids Collection, which for 2009 includes a new Teen Styles range designed to appeal to that toughest of audiences – young teenagers!
Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear said: “We want everyone to know that sun protection for the eyes is just as important as sun protection for the skin, especially for kids. That’s why we have created a polarized Sunglasses Collection that delivers the best in eye protection while still being stylish, colourful and appealing to all ages – the Polaroid Family has been designed with your family in mind.”
“We’ve combined eye health protection with fashionable designs and the technical brilliance of our Polaroid polarized lenses – yes have fun in the sun but make sure you are safe – with this range you can do that for the whole family.”
Great looking and kid-proof too!
Polaroid’s Kids Collection features a range of bright, colourful frame styles, in specific sizes, designed to fit comfortably for children aged from just 1 year old, right up to mini-adult teen styles. There are different features, styles and colours suited to the different age categories. For examples, with the smallest children, aged 1-3 years, frames are adjustable with soft curly, shaped temples for a safe, comfortable fit that is not easily pushed off. These sunglasses come in bright, playful colours attractive to young children – you can even get a pair with a headband too, making them extra kid-proof.
As they get more active, aged from 4 – 7 years, and are likely to be running around on the beach or in the playground, frames are available with rubber tips on the temples, strong flexible hinges and UV-blocking wraparound styles!
For the 8-12s sporty wraparound styling comes to the fore, with dual-coloured frames in red and silver or midnight blue and silver, plus tough hinges and comfortable ear-fittings. For that bit of sparkle, twinkling white or pink frames with subtle temple decorations provide complete UV protection in a style that’s so wearable with today’s kid’s wardrobes.
Teenagers too!
Polaroid’s frames for teens recognise that fashion and styling become more important considerations at this age. Reflecting the retro-chic designs of the adult ranges, Polaroid’s Teen Styles Range offer must-have designed plastic frames, in darks and reds. From sporty to sophisticated it’s all here.
Sun-safe and perfect vision
So with Polaroid you can be sun-safe, stylish and enjoy the perfect vision afforded by Polaroid’s unique PTX4000 polarized lenses.
While conventional sunglasses just make the view darker, Polaroid PTX4000 polarized lenses, block out harmful glare and provide 100% UV protection. They offer the highest level of protection for your eyes and clarity of vision. So, not only are these sunglasses perfect for every member of the family, whatever the occasion, they’ll help you see perfectly too.
The new Polaroid Polarized Sunglasses Collection with its fashionable styles and superior lens performance offers designs to suit every wardrobe and budget. There’s no excuse now, sun protection for the family is stylish and works hard while the kid’s play.
The Polaroid 2009 Sunglass Collection is available from Specsavers, airport duty free shops, selected ferry operators and independent opticians nationwide. Prices in our kids range start from £17.20, to buy online go to www.polaroidsunglasses.co.uk.