Fabulous new 2009 Sunglass Collection from Polaroid is full of harmonious colours, retro-chic and catwalk styling combined with latest smart materials. It’s unmissable, totally wearable fashion and fun too!
Polaroid has done it again with another ground-breaking Sunglass Collection that has something for everyone – from the Fashionista to the Traditionalist and everything in-between!
The 2009 Collection is built around a simple, but eminently stylish range of men’s, women’s and unisex designs with wide appeal. Frame shapes reflect the current nostalgia kick for retro-styling from the 1950s, 60s and 70s. Polaroid finds history repeating itself as the heyday of their classic Aviators, big tear-drop and cat’s eye frame styles return with 21st century twist – intricately decorative designs made from the latest smart composite materials that make them lightweight and easy to wear with extra fine design details .
And now every pair of Polaroid sunglasses is easily identifiable with beautiful gem encrusted Polaroid icons, stylised Polaroid ‘P’ or the complete Polaroid name on the frames – so you know you have the real thing featuring genuine, unique Polaroid PTX4000 polarized lenses – and so does everyone else!
“This new Sunglass Collection really puts Polaroid at the leading edge of fashion combined with the latest materials technology,” declared Rebecca Harwood Lincoln, Sales Manager, UK & Ireland for Polaroid Eyewear. “Our designs reflect the high fashion catwalk styles we all aspire to, but we’ve made them wearable and flattering for everyone.”
Rebecca added: “We are really excited about the potential this new range offers to consumers in terms of choice, design and performance. The new Collection reflects the heart and soul of our commitment to deliver affordable fashion and technical brilliance in products to be proud of – that’s why Polaroid branding appears on every pair of our sunglasses!”
Throughout the Polaroid 2009 Sunglass Collection, colour is key to its appeal. Well-loved, versatile classics like black, tortoiseshell and metal tones are there, alongside subtle new earth shades of olive, sand, ivory and honey together with some discreet darks like purple and midnight blue. The 2009 Polaroid palette reflects and complements the clothing colours and relaxed designs seen on the new season’s catwalks in London, Paris and Milan.
For 2009 Polaroid has also created some special premium fashion ranges building on the worldwide success of the super-stylish luxury and performance collections, for discerning women and men. For the fashionistas, Polaroid has re-written the style bible with its high-fashion unisex range.
From Polaroid with love
Highly decorative, romantically styled temple arms are the signature design in Polaroid’s 2009 Collection for women. It’s all there from rhinestones and butterflies to hearts and flowers. By cleverly combining this classic romantic design element with the latest technology Polaroid has been able to make these feminine frames even more beautiful with intricate laser decoration and miniature paper transfers. Everything about them makes you feel and look fabulous!
Gradient lenses play a part too. Get that understated celebrity look with mask styles that combine graduated lenses with hand-finished frames featuring the Polaroid icon in sparkling rhinestones. Just say Hello to Hollywood!
Tough, strong & stylish
Class and quality never go out of fashion and Polaroid has taken the best from its history of high quality performance sunglasses for men, with their new range for 2009. Strong colours – black, gun smoke and metals – mix it up with more relaxing sandy tones to give a colour palette that suits all lifestyles. Exclusives frame designs in metals and plastics range from handsome understated classics to striking fashion styles.
Cutting-edge performance
For paramount performance and styling, Polaroid’s new men’s Collection includes a selection of exclusive, high-tech frames made from smart composite materials and buffed metals. All feature the Polaroid design icon on the arms and the best in optical quality thanks for Polaroid’s unique PTX4000 polarized lenses. It’s fashion styling in spirit but with true technical brilliance.
Want crazy? Get Polaroid!
The Polaroid 2009 Sunglass Collection really does have something for everyone – even some crazy styling that really stands out from the crowd! For full-on fashion, suitable for both young men and women, these unisex frames avoid overt over-decoration but use amazing styling to heighten their appeal. Light gold is a big theme on stylised pilot frames, masks and retro-hip frames.
Anytime, anywhere – Polaroid Suncovers are here!
For the ultimate in convenient and complete sun protection for your eyes, Polaroid has created its first ever Suncovers Collection, new for the UK 2009 range. Suncover style sunglasses are getting more attention since being worn by Will Smith, in the hit movie, Hancock. These slightly oversized black, brown or blue Polaroid Suncovers fit well over prescription frames. Perfect for driving – keep them in the car for easy access – or simply wear them when out and about on days with bright sunny intervals.
Perfect Vision
While conventional sunglasses just make the view darker, Polaroid sunglasses with their unique PTX4000 polarized lenses, block out harmful glare and provide 100% UV protection. They offer the highest level of protection for your eyes and clarity of vision. So, not only are these sunglasses perfect for every occasion, they’ll help you see perfectly too.
The new Polaroid Polarized Sunglasses Collection is a great bonus for everyone interested in the latest fashionable styles and superior lens performance. There are designs to suit every wardrobe and complete your look with head-turning style, all at surprisingly good prices.
The Polaroid 2009 Sunglass Collection is available from independent opticians, Specsavers, regional travel retail shops and selected ferry operators nationwide. Prices start from £43.99 and to buy online go to www.polaroidsunglasses.co.uk.