News

April 2009

From St Tropez to St Kitts – capture the sun fashion look with Polaroid

empty The gorgeous new 2009 Sunglass Collection from Polaroid combines catwalk styling with the latest smart materials to give you the best in practical sun protection and totally wearable fashion wherever your destination!

Polaroid’s 2009 Collection offers an eminently stylish range of men’s and women’s designs with wide appeal. Frame shapes reflect the current nostalgia kick for retro-styling from the 1950s, 60s and 70s. Polaroid finds history repeating itself as the heyday of their classic Aviators, big tear-drop and cat’s eye frame styles return with 21st century twist – intricately decorative designs made from the latest smart composite materials that make them lightweight and easy to wear with extra fine design details .

And now every pair of Polaroid sunglasses is easily identifiable with beautiful gem encrusted Polaroid icons, stylised Polaroid ‘P’ or complete Polaroid name on the frames – so you know you have the real thing featuring genuine, unique Polaroid PTX4000 polarized lenses – and so does everyone else!

Colour is key to Polaroid’s 2009 Collection. Well-loved, versatile classics like black, tortoiseshell and metal tones sit alongside subtle new earth shades of olive, sand, ivory and honey together with some discreet darks like purple and midnight blue. The palette complements perfectly the latest holiday clothing colours and relaxed designs seen on the catwalks.

Best of the best
For 2009 Polaroid has created a “Best of the Best” fashion range of super-stylish luxury and performance collections, for discerning women and men - perfect for the world’s finest promenades, beaches or marinas.

Designs for women feature highly decorative, romantically styled temple arms with everything from rhinestones and butterflies to hearts and flowers. Get that understated celebrity look with mask styles that combine graduated lenses with hand-finished frames featuring the Polaroid icon in sparkling rhinestones. Everything about these designs makes you feel and look fabulous!

Tough, strong & stylish
Class and quality never go out of fashion and for the Best of the Best collection, Polaroid delivers its strongest ever range high quality performance sunglasses for men.

Tough colours – black, gun smoke and metals – mix it up with more relaxing sandy tones to give a colour palette that suits the well-travelled man. Exclusives frame designs in metals and plastics range from handsome understated classics to striking fashion styles. All feature the Polaroid design icon on the arms and the best in optical quality thanks for Polaroid’s unique PTX4000 polarized lenses.

Anytime, anywhere – Polaroid Suncovers are here!
For the ultimate in complete sun protection for your eyes, Polaroid has created its first ever Suncovers Collection. These black, brown or blue Polaroid Suncovers fit well over prescription frames. Perfect for flotilla or cruise holidays where sea-reflected sunlight is strongest.

Perfect Vision
While conventional sunglasses just make the view darker, Polaroid sunglasses with their unique PTX4000 polarized lenses, block out harmful glare and provide 100% UV protection. They offer the highest level of protection for your eyes and clarity of vision. So, not only are these sunglasses perfect for every holiday, they’ll help you see those exotic sights perfectly too.

The 2009 Polaroid Sunglasses Collection delivers the latest fashion styles and superior lens performance, with designs to suit every wardrobe, lifestyle and destination. Complete your holiday look with head-turning style, all at surprisingly good prices.

The Polaroid 2009 Sunglass Collection is available from independent opticians, regional travel retail shops, selected ferry operators, and Specsavers nationwide.

Prices start from £43.99 and to buy online go to www.polaroidsunglasses.co.uk.