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March 2008

On your marks! – Get set to grab some Polaroid Sports sunglasses!

For perfect vision, whatever your sport, Polaroid has launched a new range of high performance sunglasses that simply outclass everything else when it comes to polarizing efficiency and glare-free vision.

Polaroid, inventor of the polarized lens, has now turned its expertise in lens development and new materials technology to creating sports sunglasses. The result is a new collection that offers simply the best in optical performance combined with the latest designer frame styling.

Chosen by Champions

The new collection has been developed with input from world-cup winning athletes. Whatever your sport, whether you choose to compete at a high level, enjoy sport to keep fit or just to unwind these Polaroid polarized sunglasses will enable you make the most of your sport. “It doesn’t matter which level you’re at, improving your vision makes your chosen sport more enjoyable and improves performance,” explains Kashi Leuchs member of the Cannondale-Vredestein Mountain Bike Racing team. “My all-time personal favourite sunglasses are these new Polaroid Sports sunglasses.” The whole team wear Polaroid sunglasses – when they’re racing and when they’re not!

With the Polaroid Sports Sunglass Collection you just can’t lose! There is a massive choice of face-hugging must-have designer styles with coloured acetate or metal frames and contrasting polarized lenses – even including polarized photochromatic models. But critically for a true sports range, all Polaroid Sports sunglasses come with a host of practical features too:

• unique, true all-round distortion free vision
• virtually 100% glare-free vision exceeding international polarization standards
• scratch-resistance to withstand tough competitive conditions
• robust frames made from high-tech lightweight composite materials for all day wearer comfort and minimum weight
• 100% UV protection that exceeds international performance requirements
• shock-absorbency for protection against the inevitable contact knocks during competitive sports, as well as debris and spray.

Perfect Fit, Perfect Vision

When you are serious about your sport, you are serious about the kit you use as well. Everything has to be the best fit and lightweight but tough enough to take whatever conditions you are competing in.

That’s why Polaroid Sports Sunglasses are the obvious choice for sportsmen and women whether it’s cycling, running, skiing, fishing or skating. Polaroid are the only sunglasses made using the company’s unique press polishing technology to curve the lens giving it unparalleled optical quality and glare-free vision across the whole surface.

The specially designed Polaroid PTX4000 lenses, developed at Polaroid’s Research Centre in the UK, give great optical performance and full polarizing efficiency. No other polarized lens gives comparable performance, with many of the so-called ‘designer’ brand sports sunglasses delivering much poorer optical clarity than Polaroid.

This is because with Polaroid sunglasses, the lenses block out virtually all the horizontally reflected glare that confuses vision, but let through vertical light which helps the eye see clearly. For sportsmen and women, that means all-round, glare-free vision with no distortion, so you can see who’s coming up on the outside that fraction faster …

This clearer contrast also reduces eye fatigue so no more squinting against light reflected off the road, track, ice and snow or water - or simply when the sun is low. Polaroid polarized lenses give excellent natural colour perception and also provide 100% UV protection – important for eye health if you spend long periods outside.

“Sportsmen and women naturally demand the best – and with our new dedicated Sports Sunglass Collection, Polaroid has delivered the ultimate in all aspects of high performance sports sunglasses – tough and practical yet stylish and value for money,” said Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear. “With our exclusive lens press polishing technology and the use of innovative materials in the frames we can deliver the best not only in optical clarity and lens performance but designer-led fashion styling too.

“Now everyone who takes their sports kit seriously has real choice when it comes to sunglasses too. With Polaroid you have a winning combination – full-on fashion without compromising on lens performance and sun protection, all at an attainable price.”

The Polaroid 2008 Sports Collection is available from April 2008 at Specsavers, Asda, regional duty free shops and independent opticians nationwide.