For
2008, Polaroid has created a range of sunglasses with their broadest
ever eye-appeal for men – with styles suitable for outdoor sports,
driving or just being out & about. Frame and lens colours reflect
this season’s mood with strong shades from ebony and gun metal with
subtle gold detailing to unmissable, vibrant brights. Metal aviator
styles retain their appeal but men are getting more daring in their
choice of decorated frames.
“Contemporary designs, superior performance and affordable choices – that’s what our new 2008 Polaroid Sunglass Collection represents“, declared Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear. “We have unified technical excellence with organic design to create a unique offering in our Men’s range for discerning consumers.”
Dark metal frames, classic aviator styling, it’s all there for the strong, brooding look for men with attitude in the 2008 collection. Bigger, bolder, with a touch of Bauhaus - these frames boast a fusion of materials, face-hugging masks and cut-out arms. Tough yet tactile, lightweight, composite materials are crafted into anatomic face shapes, with strong broad arms and wraparound lenses –so comfortable you’ll forget you have them on.
For the one they all want, the pinnacle in understated cool – Polaroid has created some special high performance styles for 2008. Superb Polaroid polarized lenses provide perfect optical clarity, even in wraparounds, matched with high fashion yet subtle frame designs. Sleek, super thin metal frames and arms or face-hugging dual-toned and patterned wraparounds – these ones have it all, the ultimate performance sunglasses.
The ultimate in super-cool urban styling, Polaroid is offering a selection of sharp, assertive designs with frog-eyed frames, tortoiseshell eyebands and masks rimmed with fused triacetate and metal. But watch out, they’re so hot, your girlfriend will want them too!
While conventional sunglasses just make the view darker, Polaroid sunglasses with their unique PTX4000 polarized lenses, block out harmful glare and provide 100% UV protection. No other sunglasses range offers the same level of protection to your eyes and vision. So, not only are these sunglasses you’ll want to be seen in, they’ll help you see perfectly too.
“This is Polaroid’s strongest collection for men yet “, said Rebecca Harwood Lincoln. “It’s technically brilliant and shows our commitment to designer-led fashion styles combined with performance. Now men have real choice when it comes to sunglasses – full-on fashion without compromising on lens performance and sun protection, all at an attainable price.”
The Polaroid 2008 Sunglass Collection is available from April 2008 at Specsavers, Asda, regional duty free shops and independent opticians nationwide.