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February 2008

Made in heaven …

The 2008 Polaroid® Sunglasses Collection is a heavenly match of style and science reflecting the techno-chic fashion trends of the new season.


This new collection offers a host of styles with something for everyone. Whatever your choice, your Polaroid sunglasses are the must-have accessory for 2008.

Eye candy! – Collection highlights

Polaroid XOOR Reflex sunglassesPolaroid Furore Revelation sunglassesFor 2008, Polaroid has created a range of sunglasses with their broadest ever eye-appeal for men, women, children and fashion-savvy youth. Metal aviator styles retain their appeal but both women and men get more daring in their choice of decorated frames. And for the boys and girls there are unisex frog-eyed frames and masks rimmed with fused triacetate and metal that they’ll love to share!

“This stunning contemporary Polaroid Sunglass Collection unifies technical excellence with organic design to create a unique offering for discerning consumers,” declared Rebecca Harwood Lincoln, Sales Manager UK & Ireland for Polaroid Eyewear.

Bejewelled and bewitching

High gloss frames, big shapes, bejewelled and decorated Italianate styling – there is nothing modest about these Polaroid women’s frames. Temples reveal gorgeous ornamental graphics, decorative filigree and smooth metal love hearts. Ingenious Polaroid bi-coloured frames show the world skin-toning golds and blacks on the outside, while the inside the frame puts you in the pink…both wearable and wonderful!

Something stronger

Dark metal frames, classic aviator styling, it’s all there for the strong, brooding look for men with attitude in the 2008 collection. Bigger, bolder, with a touch of Bauhaus - these frames boast a fusion of materials, ergonomic masks and cut-out arms. High performance styles with superb Polaroid polarized lenses provide perfect optical clarity, even in wraparounds – this new collection has it all.

Perfect Vision

While conventional sunglasses just make the view darker, Polaroid sunglasses with their unique PTX4000 polarized lenses, offer the highest level of eye protection and clarity of vision, blocking out harmful glare and providing 100% UV protection. This great new Polaroid Polarized Sunglasses Collection now gives you a real choice when it comes to sunglasses – full-on fashion without compromising on lens performance and sun protection, all at an attainable price.

The Polaroid 2008 Sunglass Collection is available from April at Specsavers, Asda, regional duty free shops and independent opticians nationwide.


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