Sunshine causes 60,000 deaths a year, according to the World Health Organization - while most are from skin cancer, excessive UV exposure causes other health problems including cataracts and eye damage.
Most of us know too much sun exposure can lead to skin cancer but only 6% of people are aware it can damage your eyes too. So, to help you stay sun safe, Polaroid has launched a new range of sunglasses for 2007 that exceed international standards for UV protection, optical clarity and polarizing efficiency. Only genuine polarized sunglasses afford this level of protection - ordinary sunglasses simply make things darker.
This superior performance has been made possible by Polaroid's exclusive lens press-polishing technique where extreme pressure, heat and unique forming technology result in a new breed of high-performance polarized lenses - recommended by the world-leading Australian Cancer Council.
Polaroid sunglasses offer 100% protection from UVA and UVB radiation - which is present every day, sunny or overcast - and over 99% reduction of glare. Glare is horizontal light, reflected off surfaces like sand and sea that causes eye irritation and fatigue. It can make you squint and often leads to headaches even when you're just lying by the pool or sunbathing. Glare generally impairs vision and so affects lots of outdoor activities such as fishing, sailing, biking and golfing.
The new 2007 Collection from Polaroid will not only protect your eyes, you'll look good too! It includes fashion ranges for men and women as well as sports ranges with wraparound lenses. There is even a range for children - Polaroid Kids - because it's never too young to start protecting yourself from the sun's harmful rays as 50% of sun damage to the eye occurs before the age of 18 years old.
The children's range uses the highest grade triacetate lenses - a lightweight, comfortable material renowned for its superior strength, impact resistance and protection. Frames come in bright appealing colours, fun prints and mini-me styling for the complete co-coordinated Polaroid family look!
"Too often when consumers choose a sunglass design they want to be seen in, they have to sacrifice lens performance and their ability to see in comfort. At Polaroid we strongly believe that everyone deserves to see and be seen in the best sunglasses," says Jacques Basson, Country Manager of Polaroid Eyewear UK. "We are proud to showcase this stunning collection, which offers unrivalled lens technology at an affordable price and so is able to meet the ultimate consumer desire of both fashion and performance."