Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection.
We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.
International football player, Carlton Cole (left), wearing Polaroid Rebel sunglasses, with comedian Kojo (right).
Footballers set the bar when it comes to style. So when we spotted international football player, Carlton Cole, wearing his Polaroid sunglasses at a comedy gig in London, we couldn’t resist taking a snap.
Carlton started his career at Chelsea and is now a striker for West Ham United. He also plays internationally for England, so it was great to see him taking a night off and supporting up and coming British comedian, Kojo, from the audience at the sell-out Live N Kicking show at Hackney Empire.
Kojo wearing his white Polaroid Rebel sunglasses, with British rapper Angel also wearing Rebel.
Did you see Choice FM’s DJ, Kojo, wearing his Polaroid sunglasses at his sell-out show at the Live N Kicking event at Hackney Empire last week? Alongside British rapper, Angel, Kojo looked stylish in his pair of Rebel Polaroids, which feature in our Best under the sun collection.
Dubbed ‘The Fresh Prince of Hackney’, Kojo is fast becoming one of the biggest talents to arise from the comedy circuit. Also at the show were stars from the sports and entertainment world, including superstar songstress Jamelia, and Eastenders Ricky Norwood and Preeya Kalidas.
2012 is a landmark year for Polaroid Eyewear as we celebrate our 75th Anniversary. Dr Edwin Land invented the first synthetic polarizer back in 1937 and went on to establish the well known fashion and quality polarized sunglass brand that we are today.
This year will see a host of celebrations all over the world to mark our amazing milestone in polarization expertise and stunning design.
To coincide with our anniversary and the upcoming launch of our new 2012 Best under the sun collection, we’ve announced a worldwide collaboration with the UK based charity Sightsavers. We’ll help to fund their work to restore sight and prevent blindness in children and adults living in some of the world’s poorest countries. We’ll do this by donating £1 per pair, from every single pair of sunglasses in the Best under the sun collection sold during 2012.
£1 can make a big difference. £1 could help 20 people combat river blindness, and £1 could protect 2 people against trachoma, the eye disease which causes blindness. We’re hoping to raise a great amount of funds to save the sight of thousands of people during 2012. Plus, we’re supporting one of their celebrity ambassadors, Lorraine Kelly, by providing her with Polaroid sunglasses to keep her eyes protected from the sun.
Miss America, Teresa Scanlan in Polaroid Best Under the Sun at CES in Vegas.
We’re coming to you live from the Consumer Electronics Show (CES) in Las Vegas, where Polaroid Eyewear has unveiled its newest 3D glasses technology. Polaroid’s premium 3D Vision collection offers a choice of exclusive, stylish frames that use passive circular-polarized 3D technology. They’re getting a great reaction at the show, which has attracted worldwide coverage, as the BBC and MTV are amongst those reporting on the estimated 149,000 attendees. You can see the interview with Eva below. The range that Eva talks about will be launched in the UK over the coming year.
CES is home to a host of celebrities including Justin Bieber, Derek Rodman, LL Cool J and 50 Cent. We even met Miss America 2011’s Teresa Scanlan who looks stunning in one of our Best under the sun styles!
Polaroid’s Professional 3D collection is our star focus at CES. The lenses are equipped with special coatings which improve the 3D viewing experience even further. In addition, the Professional 3D Eyewear collection offers two frames with interchangeable lenses. Each style is equipped with a pair of 3D lenses and a pair of sunglasses lenses which can be easily switched.
We’re delighted that Alex Seroge Ignatian, the British fashion designer who Polaroid Eyewear sponsors, has been specially selected to take part in Alternative Fashion Week 2012. Seroge will showcase his new Spring/Summer collection at this exclusive fashion event, at Spitalfields Traders Market, close to Liverpool Street Station, on 16-20 April. Seroge’s models will be wearing [...]
What a night! Polaroid Sunglasses had a fantastic time in Camden yesterday at the SB.TV Xmas Party. We’d provided pairs of Polaroid sunglasses for the goody bags at the party, so it was great to be there to soak up the atmosphere and mix with the celebrities. As the UK’s leading youth broadcaster, SB.TV’s founder [...]
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
