Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection.
We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.
When it comes to golf, there’s nothing more important than having the right kit. So Greg Smith, an instructor at East Herts Golf Club, has been checking out Polaroid’s golf sunglasses, Voyager P7125A. He’s delighted with the results.
“These Polaroid golf sunglasses have been excellent for providing me a clear view of the golf ball’s flight when I’m playing in all weather conditions,” said Greg.
“Green reading has also been made much easier as I can see the contours of the course with greater definition. These are a must for all golfers.”
Polaroid’s Voyager golf sunglasses have copper coloured lenses, which give good definition in low light, when it’s cloudy and on the average summer day.
We also have sunglasses for golf available with lavender or brown lens options, which help in bright conditions when contrasts are at their strongest.
Alex wearing his Polaroid Venture P7000C sunglasses in the red frame colour way.
In 2008 Alex Flynn was diagnosed with Parkinson’s Disease at the age of 36. So he decided to do something positive and inspirational with the hope of finding a cure for Parkinson’s Disease. Alex has a goal to race 10 Million Metres before December 2014 wearing Polaroid’s excellent sports sunglasses, aiming to raise over £1m for Cure Parkinson’s Trust.
Polaroid Eyewear is supporting Alex’s 10 Million Metre challenge, by providing him with sports sunglasses to protect his eyes as he takes on his exceptional challenge. Alex was recently featured in Running Fitness magazine which featured his epic journey running from London to Rome in his Flynn’s TransEurope challenge.
Alex dropped us a note: “Just a quick email to say how spectacularly the sunglasses you supplied were. Thank you and the rest of the Polaroid team for the support this year.” There’s only one reply to this. “We’re glad to help. And Alex, you are a true inspiration.”
My name is Mark Wharton and I’m a club coach working at the Culford Sports and Tennis Centre. I’ve been playing tennis for 40 years and have never found a pair of sunglasses that work for me. Have you noticed that practically no tennis professionals wear sunglasses? Andre Agassi famously had sponsorship from a different brand, but I can’t remember him wearing sunnies when he won Wimbledon.
For me, any sports glasses need to avoid my “must not” list. That is, they MUST NOT
Be uncomfortable, irritating or a nuisance in any way
Be heavy
Steam up
Let light in from the sides/top/bottom
Interfere with my vision in any way – particularly when the frame intrudes in the periphery
and, most importantly, they must not introduce any optical defects/wobbles/spots, etc.
So you can see why I struggle to find glasses that work for me!
This morning I tried out the Polaroid Streak P7963B during a normal individual tennis lesson. Perfect morning for the test: bright, sunny, cold (no steaming up, remember) with a low sun and wet astro-turf for lots of glare. Going through the warm-up with my pupil I was aware of the glasses and then gradually I forgot about them (1 point – not irritating). After the warm-up I had to take the glasses off to remove my sweater and then I noticed how much glare there was from the wet astros (1 point – reducing glare off the court surface).
During the rest of the lesson, I hardly ever had to fiddle with the glasses to reposition them and they only steamed up a tiny bit and that went pretty quickly ( minus half a point for steaming up briefly, plus 1 for not having to reposition them every 2 minutes). At the end of the lesson playing points is the biggest test of tennis glasses – serving. When you serve you have to look almost vertically upwards. This is a perfect time for most glasses to slip, or the frames to intrude on your vision.
The Streaks were fine. I was aware of them, but I could see the ball was in the centre of the lenses as I looked up and very little light sneaked in from the edges (plus 2 points, no interference, no light sneaking in).
So, all-in-all a very successful test, 4.5 points out of 5. Crystal clear optically with just the right amount of tint. I’d definitely wear them for coaching again. Read more…
The crew from PlanetSolar, the world’s largest solar powered boat, stopped off in Hong Kong’s Victoria Harbour as part of their 18 month journey around the world on their mission to promote renewable energy. Polaroid Eyewear is PlanetSolar’s exclusive sunglasses supplier, giving the crew glare-free vision as they sail.
The catamaran set sail from Monaco in September 2010, and has so far travelled more than 35,000 kilometres across Atlantic and the Panama Canal, and is currently sailing the Pacific heading for Singapore. It’s due to complete its mission and dock in Monaco in May.
Polaroid Eyewear is supporting Scottish Champions Glasgow City Ladies again this year, providing them with performance Polaroid sports sunglasses to help with their training. We’ve been following their progress this season and so far they’ve achieved a hat-trick of wins, playing three, and winning three. If they carry on like this they’ll be top of [...]
Soccer IQ online football magazine is passionate about the beautiful game and gives readers the latest news, coaching plans, videos and articles. In the current issue, Polaroid Eyewear is featured showing Soccer IQ readers how our sports sunglasses can boost their performance when training for the next big match. If you live football, take a [...]
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
