Polaroid polarized sunglasses reduce glare so that you can see more clearly when driving. Wearing polarized driving sunglasses, your full concentration is on the road and you’ll be aware of any potential hazards that might have been obscured by the glare.
Traverse - one of Polaroid's new ski goggles.
There’s no doubt about it – skiing is better and more fun when you have the right eye protection. In spring, when the weather is a little less bitter and the wind dies down, sunglasses are the perfect option. And this year, Polaroid has some great styles to choose from, including the new Ascend – the ideal lightweight sports sunglasses. But in winter, when the chance of heavy snow is at its highest, you need to give your eyes complete coverage.
Polaroid sunglasses have an amazing history. They’ve been around since the thirties when polarizing technology was first developed by Edwin Land. A huge part of their success was down to the invention of a synthetic polarizer that could effectively block light travelling in the horizontal plane. But, looking at some old ads, it’s easy to see that Polaroid had a unique style. One that made heads turn! (more…)
Buy fabulous Polaroid polarized sunglasses in our end of season sale, 20% discount on selected styles
Gill Collins
As a general rule of thumb, I am not a lover of sunglasses. In 2003 at the age of 33, after suffering months of constant headaches, the optician diagnosed cataracts in both eyes. They were deep, at the very back of the eye and they interfered with light diffusion – hence the cause of the headaches. (more…)
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We’ve written before about protecting children’s eyes from the damaging effects of UV rays. Their pupils are more vulnerable because the cornea, lens and fluids are clearer and allow more light to enter the retina. Parents need to ensure kids’ sunglasses have the European Standard CE mark or the British Standard BSEN 1836:2005. To help spread the message, Linda Willet and Winnie Turner from Polaroid’s manufacturing site in the Vale of Leven visited a local nursery. The children learned some valuable lessons about how to protect their eyes. (more…)
Say the word polarization and you’ll always get the attention of anglers. It’s hard to think of a sport where blocking glare is more important. When light travels from the sun and bounces off water, it becomes polarized into horizontal and vertical light waves. The horizontal light is seen by the human eye as glare. And glare is the anglers’ enemy because it prevents them from seeing fish below the water’s surface. It also makes it hard to enjoy a day out when you’re constantly squinting and looking away. A polarized lens blocks glare and makes looking directly at the water more comfortable. When it’s cloudy or you’re fishing in the early morning or evening, a yellow lens is the answer. It enhances depth perception and heightens contrasts. For brighter days and full sun, brown lenses are a good alternative. (more…)
Old men and golf fans had an exciting weekend. Since I happen to be both, it was particularly exciting. Tom Watson, a 59-year old man with a hip replacement almost won The Open. I say almost, but for me, it was a moral victory if not an actual one. When someone who’s older than me plays so well it’s proof that I’m not past it, evidence that possibly my best efforts are before me rather than mere memories trailing along in the dust…Like Tom Watson, I’m a passionate golfer. A word I use knowingly and advisedly. And, unlike Tom, I probably won’t play in The Open any time soon. Sadly, my performance doesn’t always measure up. But that’s the great thing about golf – it’s humbling for everyone. An inexperienced player can have a great round and a scratch golfer can play so badly that they almost want to give up the game completely. (more…)