February 2, 2012
by Stephanie
in 3D glasses,75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Heritage,Mens,Shopping,Sports,Stylists,Suncovers,Sunglasses,Vintage,Womens
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection.
We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.
Read more…
UK based charity; Sightsavers has announced Sukhmanjit Grewal as the winner of its Diwali photography competition. Sukhmanjit’s photograph will now be printed as the Sightsavers Diwali card for this year. Plus, she will receive a pair of Polaroid sunglasses and a Samsung digital camera.
Polaroid Eyewear will be supporting Sightsavers throughout 2012 and send their congratulations to Sukhmanjit and the three runners up who also win a pair of Polaroid sunglasses.
The competition was launched as part of Sightsavers’ Vision India fundraising campaign, and encouraged keen photographers to submit a picture which captured the essence of Diwali.
Read more…
August 7, 2011
by Rebecca
in Best under the sun,Celebrities,Designer,Fashion,Heritage,Mens,Polarization,Stylists,Sunglasses,Sunglasses review,Womens
I’ve been working with Neil Handley; the Curator of the British Optical Association Museum at the College of Optometrists, on a book he’s written titled Cult Eyewear: The World’s Enduring Classics. It’s the first book to give an account of the world’s top eyewear brands, from the 1780s to the present day. And naturally Polaroid Eyewear is featured as one of the leading brands.
The book discusses many of the sunglasses styles and labels available over the decades. It shows that throughout the decades, choosing a pair of sunglasses is as much about making a fashion statement as gaining perfect vision.
I couldn’t agree more, and with Polaroid sunglasses featuring 100% UV400 protection, you can be sure your eyes are protected as well as looking fantastic.
Read more…
June 19, 2011
by Stephanie
in Best under the sun,Designer,Fashion,Heritage,Mens,Shopping,Stylists,Sunglasses,Vintage,Womens
Are you inspired by the classic elegance of the 1930s? The retro swing of the 50s? Or is it the futuristic vision of the 2020s that stirs your creativity? Then enter our sunglasses design competition and you could see your creation go into production as part of our next Best under the sun heritage collection.
We’re looking for students, professionals and design enthusiasts to create a unique pair of sunglasses inspired by trends from past or future decades – between 1930 and 2020. There will be up to 10 winning designs chosen to be part of our 2013 Best under the sun signature collection.
Polaroid’s Best under the sun heritage collection celebrates our history of creating high fashion sunglasses throughout the decades. Winning designers will see their name featured as part of the product name, as well as a raft of other benefits.
You can register and find out more now, and submit your designs online from 1 July – 30 September 2011. Not a designer yourself? You can always pass these details onto a friend.
Benjamin Kohler, Marike Sprenkels, Stevie Wonder, Nina Awad, Chris Knight and Jerry Dreifuss
When Polaroid was exhibiting at the CES trade show last week, who did we spot checking out the Best under the sun, Polaroid’s heritage collection? Only Stevie Wonder!
Along with his entourage, Stevie had a lot of positive things to say about the styles in this new collection and was more than happy to pose for photos with the Polaroid Eyewear team.
Paul Sheerin, Benni, Marike, Stevie, Nina, Chris, Jerry and Colleen Sarpeen
Stevie took a couple of pairs away with him so keep your eyes peeled when he’s next photographed in the press to see if he’s wearing them. And you’ll be able to buy a pair soon as they launch online next month.
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
