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Extreme sports

Polaroid sunglasses featured on the BBCWhen it comes to extreme, it doesn’t get much tougher than this. The BBC filmed a group of young people with challenging behaviour, embarking on an expedition in the hostile artic of the North Pole. Good job the Polaroid extreme sports sunglasses, chosen by the entire expedition party, were up for the challenge.

During the programme, nineteen year old Luke Dicker, who suffers from Attention Deficit Hyperactivity Disorder, challenges the label of being unteachable. He tells of his journey with a group of exploration experts, while mentoring four youngsters with behavioural problems, as they embark on the expedition of a lifetime.

We have a lot of admiration for the participants, and for the leaders of the trek who are prepared to help others take on a challenge to turn their lives around. And with glare blocking properties and UV400 protection, their Polaroid sunglasses gave these trepid explorers a clear and safe view of the snowy plain.

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The crew from PlanetSolar, the world’s largest solar powered boat, stopped off in Hong Kong’s Victoria Harbour as part of their 18 month journey around the world on their mission to promote renewable energy. Polaroid Eyewear is PlanetSolar’s exclusive sunglasses supplier, giving the crew glare-free vision as they sail.

The catamaran set sail from Monaco in September 2010, and has so far travelled more than 35,000 kilometres across Atlantic and the Panama Canal, and is currently sailing the Pacific heading for Singapore. It’s due to complete its mission and dock in Monaco in May.

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Mike Buss in his Polaroid sunglasses

Mike Buss wearing his Polaroid sports sunglasses in the Sahara.

The Marathon des Sables is known as the Toughest Footrace on Earth, and Polaroid Eyewear supported Mike Buss as he recently took on this endurance event.

Covering 151 miles and run over 6 days, it’s the equivalent of 5 ½ regular marathons. Plus, competitors have to carry everything they will need for the duration on their backs in a rucksack, including food, clothes, medical kit and a sleeping bag.

And did we mention that the run is across the African Sahara desert? So runners experience mid-day temperatures of up to 120°F, and run on uneven rocky ground, and across the sand dunes. So it’s definitely not for the faint hearted.

Sports sunglasses

Mike Buss tackles The Marathon des Sables.

Mike is undertaking a number of gruelling challenges this year, so we’re providing him with sports sunglasses to help protect his eyes.  On completing the event, Mike said, “the Polaroid sunglasses that to be honest I wanted to hate, because I’ve used another designer pair for so long, I loved! I’m now a Polaroid sunglasses convert.”

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For PlanetSolar fans out there, did you know the PlanetSolar boat will be navigating around Europe this spring and summer?

So, if you’re heading off to Europe for your holidays, be sure to check out their progress to see if they’ll be in a port near you. We hope you’ll wish them well if you see them, as the crew certainly look the part in their special limited edition PlanetSolar sailing sunglasses.

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Seeing the World Through New Lenses Thanks to Polaroid Eyewear

 The Maarifa Project 2010

Blog Photos: with thanks to Maarifa Team Member, Josie Farrow

 A privilege held by students, and envied by many, is the long stretch of summer months, which certainly allow for a measure of fun and shenanigans.  The Maarifa Project, developed by my lecturer, Jan Wilmington, provided me with an opportunity this summer to spend 4 of these weeks in a constructive and enjoyable project working alongside staff at Karanga Technical Training College (KTTC) near Moshi in Tanzania. 

My involvement in a learning setting in Tanzania enhanced my understanding for my course as a student on the BA in Community Education at The University of Strathclyde.  It also proved to be a hugely rewarding and significant personal learning journey as all 4 of our team summited the 19,000ft of Kilimanjaro.

Polaroid Eyewear was generous to donate a new pair of Women’s Inkognito Sunglasses and Canoe 8535F Suncovers for the trip.  Special thanks must go to two Polaroid Eyewear representatives Aileen Brown and Rona Foster, who made these available to be packed in my rucsac as necessary kit for all the challenges I would meet on the expedition. 

The purpose of the college, supported by the Diocese of Moshi, is for young people to learn vocational skills in subjects as diverse as tailoring, welding, mechanics, joinery and I.T. which they can then use in the workplace to support their future and the growth of their community.

Work with a group of the girls at the college enabled us to support staff to introduce a health & fitness programme based around the culturally familar means of dance, music and movement. 

 “Team Maarifa began our assent up Kilimanjaro from Machame gate.  We walked through the rainforest with the expert guidance of Heaven and Matti; friends and our mountain guides for the week. Very beautiful.  I feel a little like royalty as the porters whoosh past us, light on their feet, carrying all our gear. All I need to consider is my day-sac and my Polaroid Eyewear Suncovers, which prove to be a real mountaineering essential to wear over my spectacles.”

 Work at Karanga Technical Training College

Our small team brought diverse skills and capabilities that enabled us to develop positive relationships whilst working with the junior girls.   Through parachute games and the culturally familiar means of dance, music and movement; the girls experienced the value of physical activity for themselves.

“We spent two hours working with the girls in class today.  The workshop went down exceptionally well.  It was encouraging to see the students relax into a dance and health information session in their classroom, where they usually attend formal lessons.  Teacher Mary was able to translate some of the difficult parts into Swahili: real proof of a developing partnership between KTTC staff and our Maarifa Team.”

 This was all underpinned by sessions in physiology, based on questions brought up by the girls, which were directed to Jan with her experience as a sexual health nurse. Our hope was that this ensured any learning was relevant to their specific needs.  A major aspect of the Maarifa Project is that any work established will continue after our departure.  We were really pleased when this aim was realised in the last few sessions as the girls started to lead dance for fitness amongst themselves, with their tutor providing support.

 “Today we used an exercise to take the girls through the difficult process of ‘becoming their own teachers of dance.’  It is difficult for them to have the confidence to take the lead, without direct input from a teacher, but one or two older, more self-assured girls guide their classmates through some dance moves.   An encouraging sign!”

Credit  has to be placed with the many local people and friends including: Priests, Father Willie Manigi & Monsenior Philbert and their kind housekeepers; teachers and dedicated mountain guides and porters who made our experience an unforgettable one.  The collaboration between teachers and ourselves allow the dance sessions to continue into the future and our mountain guides supported us to the summit of Kilimanjaro with great care.  I could not have done it without them.

 The Big Summit  

“We have a steep walk (more of a scramble) up to a high level today.  This takes a huge amount of effort, focus and patience with myself to allow our guides to help me.  It is getting hotter and brighter as we now climb above the clouds.  The dazzling daylight is undoubtedly helped by my Polaroid Suncovers, which wrap right round, protecting my cornea and the Polaroid lenses allow me good visibility of the changing landscape and stunning views.  Matti also takes a liking for my Polaroid Suncovers and wears them for part of the walk.  He certainly thinks he looks “poa” (Swahili for “cool”)”

The whole experience has allowed me a wider view of my job as a youth and community worker.  My capabilities, perceptions and views of the world were challenged in order to see the similarities in how the same kind of  work is done by professionals there.  A final diary extract describes the surreal, but fulfilling feelings on reaching the roof of Africa:

“Energy surges from some buried reserve deep inside me as we begin the final short, but gruelling ascent to Stellar Point.  The winds are cold, but tea is already poured at the stop off point and the sun begins to rise, filling up the shadowy crevices of the rocky landscape.  A quick, but refreshing pause and the appearance of the sun lifts my spirits before we navigate the final three points.  Out of nowhere the summit sign appears! Now it is within my reach, I can hardly believe I am actually going to make it! … We glow with pride as we make our victorious descent past earth-shatteringly beautiful glaciers illuminated by the morning mountain sunshine.”

 

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July 19, 2010

Rain doesn’t dampen the spirits at the Festival of Running at the 10K Series

Despite a very wet start to Sunday morning’s flagship event in the 2010 Polaroid Eyewear series, almost 1600 runners entered for the four separate running events. All age ranges were covered by the preschool to Primary 3, Senior primary, 5K fun run and 10k races. All races started and finished at Loch Lomond shores, the [...]

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July 7, 2010

A first class review for Vector sports sunglasses.

  Ten out of ten. You can’t really beat that score. That’s the rating Health & Fitness magazine gave Vector 99, one of the pairs of sports sunglasses from Polaroid.   Declaring the pair the Editor’s Choice above other leading brands, Health & Fitness magazine were impressed with Vector’s adjustable arms, interchangeable lenses and comfortable [...]

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