Comfortable and hard on glare
Sometimes it seems like summer is a million years away. Literally. But, that doesn’t mean you can relax when it comes to eye protection. Winter sun is lower in the sky, so it’s more likely to shine directly in your eyes when you’re driving. And, that means that having sunglasses, Clip-Ons or Suncovers on hand in the car is a must.
But there’s more. Glare is light moving in the horizontal plane – and it happens when light bounces off a flat surface like a road, a pavement or even the bonnet of a car. It’s uncomfortable, unpleasant and can impair your vision. Glare doesn’t just happen in bright sunlight – it can happen on days that are grim and grey as well. There’s research showing that glare can slow down the time it takes to stop your car. So be safe in low light and keep sun protection in your glove box.
Equinox X4105A - Opposties attract
Today is the launch of the new Polaroid’s 2011 sunglasses collection on the UK website. Combining great styling with the ground-breaking technology of UltraSight™ premium polarized lenses, there’s a pair to suit every taste.
Men will find classic gun metal frames with gradient lenses, and retro-inspired features such as double bridges and integrated temple detailing. Take a look at Equinox X4105A and Fixate X4101B to create a strong, sophisticated look.
For women we’ve created smooth designs with soft lines in medium sized frames. With colour palettes of sand and caramel to rich darks of black and berry, this season’s collection, including Soul F8105B and Chelsea F8117A, are the ultimate in class and exclusivity.
Soul F8105B - Loving those caramel curves
Plus there’s our new Heritage collection, sports sunglasses and Suncovers to browse through.
But we couldn’t see the new collection launch without adding a touch of extra spice. So today also sees the launch of the new-look Polaroid website. With clearer navigation and more visual elements, we hope you agree that this new design makes for an exciting and fresh experience.
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Is Florida on you calendar? Antigua? Australia? Mexico? Or are you off to sunny spot at the seaside for a bit of winter walking? Wherever you’re headed, don’t forget to pack a pair of sunglasses – or, if you plan on wearing your prescription glasses, our new range of suncovers could be exactly what you need. Not only will they protect your eyes from dangerous ultraviolet rays, they’ll give you the style and comfort you need whether you’re sitting on a beach, driving or just getting out and about. For people who switch between contacts and prescription glasses, a pair of Polaroid Suncovers will ensure you never have to squint because you’ve decided to wear your glasses.
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June 4, 2009
by Perfect Vision
in Clip-Ons
Sometimes, a product really can sneak up and give you a big surprise. Clip-ons are one of those products. They’re been around for years. I remember my dad wearing them fishing way back when… And there’s a few people here at Polaroid who recall seeing them in the seventies when wire-framed glasses were the very zenith of style. Clip-ons are actually a very neat bit of kit that come with either a flip-up clip or a spring-fit clip. That’s a tongue twister for most of us, but easy to use with any pair of prescription glasses. What’s surprised us this year is our sales. Clip-ons are proving to be a very popular item – and they’re literally flying out of our warehouse. Read more…
To be honest, I don’t mind wearing specs. I don’t have a particularly strong prescription, so I don’t keep them on every minute of the day. The pair I have now are comfortable, and a good fit. When I leave the house, I don’t like to be weighed down by a lot of things I may not need. Clip-on sunglasses are small and practical to carry around. A new pair of prescription sunglasses would be a bit of an investment – and my prescription could change in just another six months. Read more…
