Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection.
We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.
International football player, Carlton Cole (left), wearing Polaroid Rebel sunglasses, with comedian Kojo (right).
Footballers set the bar when it comes to style. So when we spotted international football player, Carlton Cole, wearing his Polaroid sunglasses at a comedy gig in London, we couldn’t resist taking a snap.
Carlton started his career at Chelsea and is now a striker for West Ham United. He also plays internationally for England, so it was great to see him taking a night off and supporting up and coming British comedian, Kojo, from the audience at the sell-out Live N Kicking show at Hackney Empire.
Kojo wearing his white Polaroid Rebel sunglasses, with British rapper Angel also wearing Rebel.
Did you see Choice FM’s DJ, Kojo, wearing his Polaroid sunglasses at his sell-out show at the Live N Kicking event at Hackney Empire last week? Alongside British rapper, Angel, Kojo looked stylish in his pair of Rebel Polaroids, which feature in our Best under the sun collection.
Dubbed ‘The Fresh Prince of Hackney’, Kojo is fast becoming one of the biggest talents to arise from the comedy circuit. Also at the show were stars from the sports and entertainment world, including superstar songstress Jamelia, and Eastenders Ricky Norwood and Preeya Kalidas.
Miss America, Teresa Scanlan in Polaroid Best Under the Sun at CES in Vegas.
We’re coming to you live from the Consumer Electronics Show (CES) in Las Vegas, where Polaroid Eyewear has unveiled its newest 3D glasses technology. Polaroid’s premium 3D Vision collection offers a choice of exclusive, stylish frames that use passive circular-polarized 3D technology. They’re getting a great reaction at the show, which has attracted worldwide coverage, as the BBC and MTV are amongst those reporting on the estimated 149,000 attendees. You can see the interview with Eva below. The range that Eva talks about will be launched in the UK over the coming year.
CES is home to a host of celebrities including Justin Bieber, Derek Rodman, LL Cool J and 50 Cent. We even met Miss America 2011’s Teresa Scanlan who looks stunning in one of our Best under the sun styles!
Polaroid’s Professional 3D collection is our star focus at CES. The lenses are equipped with special coatings which improve the 3D viewing experience even further. In addition, the Professional 3D Eyewear collection offers two frames with interchangeable lenses. Each style is equipped with a pair of 3D lenses and a pair of sunglasses lenses which can be easily switched.
SB.TV founder Jamal Edwards in Polaroid 1970 Rebel S8160B
What a night! Polaroid Sunglasses had a fantastic time in Camden yesterday at the SB.TV Xmas Party. We’d provided pairs of Polaroid sunglasses for the goody bags at the party, so it was great to be there to soak up the atmosphere and mix with the celebrities.
As the UK’s leading youth broadcaster, SB.TV’s founder Jamal Edwards has taken the brand to great heights. They boast over 50 million YouTube views and tens of thousands of subscribers, Facebook fans and Twitter followers, who view the interviews, music videos and viral adverts of some of the world’s most highly respected, globally recognised artists.
We met many celebrities who were happy to pose in pairs of Polaroid sunglasses, including British actor Adam Deacon, Eastenders star Devon Anderson, up and coming superstar Chanelle Williams, aka Lady Chann, and SB.TV founder Jamal.
Were you at the party? Give us a tweet! @PolaroidSun #SBTVXmasParty
Adam checks out Polaroid 1980 Image S4129B
British actor Adam Deacon in Polaroid 1970 Rebel S8160A
Up and coming superstar Chanelle Williams, aka Lady Chann, wearing Polaroid 1950 Marilyn S8158B
Eastenders star Devon Anderson looking cool in Polaroid 1980 Image S4129A
SB.TV founder Jamal Edwards in Polaroid 1970 Rebel S8160B
As Sofeminine.co.uk say, “there’s nothing like a pair of these Marilyn Monroe inspired 50′s lenses to transform your look into old school Hollywood glamour!” Classic Hollywood is more fashionable than ever this autumn/winter so don’t miss the chance to dress like a superstar in these Polaroid Marilyn sunglasses, from Polaroid’s Best under the sun collection. [...]
It’s been announced this week that Polaroid Eyewear is a finalist in The Chartered Institute of Marketing’s Marketing Excellence Awards. As a short-lister in the Retail Category, we’re competing with Marks and Spencer, Unilever, PepsiCo, Dove and Topshop. We’re delighted. We’ve heard from the Institute that they’ve had a huge level of interest in the [...]
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
