February 2, 2012
by Stephanie
in 3D glasses,75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Heritage,Mens,Shopping,Sports,Stylists,Suncovers,Sunglasses,Vintage,Womens
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection.
We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.
Read more…
Comfortable and hard on glare
Sometimes it seems like summer is a million years away. Literally. But, that doesn’t mean you can relax when it comes to eye protection. Winter sun is lower in the sky, so it’s more likely to shine directly in your eyes when you’re driving. And, that means that having sunglasses, Clip-Ons or Suncovers on hand in the car is a must.
But there’s more. Glare is light moving in the horizontal plane – and it happens when light bounces off a flat surface like a road, a pavement or even the bonnet of a car. It’s uncomfortable, unpleasant and can impair your vision. Glare doesn’t just happen in bright sunlight – it can happen on days that are grim and grey as well. There’s research showing that glare can slow down the time it takes to stop your car. So be safe in low light and keep sun protection in your glove box.
Equinox X4105A - Opposties attract
Today is the launch of the new Polaroid’s 2011 sunglasses collection on the UK website. Combining great styling with the ground-breaking technology of UltraSight™ premium polarized lenses, there’s a pair to suit every taste.
Men will find classic gun metal frames with gradient lenses, and retro-inspired features such as double bridges and integrated temple detailing. Take a look at Equinox X4105A and Fixate X4101B to create a strong, sophisticated look.
For women we’ve created smooth designs with soft lines in medium sized frames. With colour palettes of sand and caramel to rich darks of black and berry, this season’s collection, including Soul F8105B and Chelsea F8117A, are the ultimate in class and exclusivity.
Soul F8105B - Loving those caramel curves
Plus there’s our new Heritage collection, sports sunglasses and Suncovers to browse through.
But we couldn’t see the new collection launch without adding a touch of extra spice. So today also sees the launch of the new-look Polaroid website. With clearer navigation and more visual elements, we hope you agree that this new design makes for an exciting and fresh experience.
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Craft - bringing you warmer, drier feet.
Here at Polaroid, we think cycling is a great year-round pursuit. The trick is finding the kit that helps you stay warm and dry during the long winter months. After all, considering how crowded our streets can get, cyclists need every ounce of concentration they can muster to stay safe. Of course, a pair of cycling sunglasses or suncovers will help you see the road more clearly even in low winter light. But, one thing that can make cycling in the wet a bit more comfortable is the right footwear. And, we think we’ve found the answer to many cyclists’ prayers for warm and protected feet.
The Craft Neoprene Bike Bootie from Always Riding is the perfect solution. Like the name? Neoprene is water and wind -proof and this boot is so carefully constructed that you can stop worrying about your feet taking the worst of the elements. The front seam is taped and both heal and toe are reinforced. And, the brand name appears in reflective paint – an added safety feature. The price is around £30.00 – and it’s well worth the investment.
How are all the cyclists out there staying dry this winter?
Gliffaes Hotel - a great weekend destination
Today, it’s back to work or school for people up and down the country. Some of us will greet the future with well-rested good cheer. The rest of us will be…well, a little less optimistic. But whatever your mood, January and February can be long months with little reward – and, seemingly, even less to look forward to. Definitely the perfect time to plan a short break as a pick-me-up or even a reward for that long-planned Christmas detox. But, before you go, don’t forget to pack some sunglasses or even a pair of our suncovers – perfect for driving longer distances.
Put some Champagne in your step - Arblaster & Clarke offer an opportunity to taste at least twenty different champagnes over a wonderful weekend in March. From the famous houses to smaller players, you’ll return to Britain with the kind of sophisticated knowledge that is sure to impress your envious friends. And, the tour is flexible enough that you can enjoy your evening meals alone or in the company of a larger party.
Book a Highland romance -The Ayrds Hotel & Restaurant offer a romantic mid-week break from February 13th-15th that will help you celebrate Valentine’s Day in style. Curl up by the fire, go for a walk or see if there’s a boat that can take you out on Loch Etire. Even in the winter months, this part of Scotland is breathtaking.
See something of Wales – There are hotels and hotels. The Gliffaes Hotel in South Wales is one of the later. Located just 10 miles from Brecon, it offers a wonderful opportunity to enjoy a winter walk in the Black Mountains. Or, you could visit Tintern Abbey. If you’re planning a spring weekend, there’s also trout fishing to consider. The hotel itself offers wonderful rooms and equally good dining. Closed until January 28th, this is a popular destination so book ahead.
A bit of planning could be the answer to the January blues – and keep you away from yet another mince pie.
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
