February 8, 2012
by Stephanie
in 75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Get the look,Heritage,Mens,Stylists,Sunglasses,Vintage,Womens
As Alex Reid and his fiancée Chantelle Houghton announce this week that they’re going to be parents to a baby girl, Polaroid Eyewear would like to say congratulations! We’re big fans of Alex, and it was great to see him selecting a pair of Polaroid 1960 Rider when he joined us for our sunglasses collection launch last week. They look very stylish on him.
Polaroid 1960 Rider is a new pair of sunglasses from our 2012 Best under the sun heritage collection. Taking the driving force of design from the ‘60s and teaming it with modern robust materials, Rider is quickly becoming a popular frame.
Cengiz Halabi in Polaroid Rebel sunglasses; Sarah Donohue wears Polaroid Jive and Alex Reid looks cool in Rider.
Alex arrived with his team from Famously Fit, a celebrity health and fitness organisation that are doing great things in the world of sport. We met James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi.
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February 2, 2012
by Stephanie
in 3D glasses,75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Heritage,Mens,Shopping,Sports,Stylists,Suncovers,Sunglasses,Vintage,Womens
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection.
We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.
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International football player, Carlton Cole (left), wearing Polaroid Rebel sunglasses, with comedian Kojo (right).
Footballers set the bar when it comes to style. So when we spotted international football player, Carlton Cole, wearing his Polaroid sunglasses at a comedy gig in London, we couldn’t resist taking a snap.
Carlton started his career at Chelsea and is now a striker for West Ham United. He also plays internationally for England, so it was great to see him taking a night off and supporting up and coming British comedian, Kojo, from the audience at the sell-out Live N Kicking show at Hackney Empire.
Kojo wearing his white Polaroid Rebel sunglasses, with British rapper Angel also wearing Rebel.
Did you see Choice FM’s DJ, Kojo, wearing his Polaroid sunglasses at his sell-out show at the Live N Kicking event at Hackney Empire last week? Alongside British rapper, Angel, Kojo looked stylish in his pair of Rebel Polaroids, which feature in our Best under the sun collection.
Dubbed ‘The Fresh Prince of Hackney’, Kojo is fast becoming one of the biggest talents to arise from the comedy circuit. Also at the show were stars from the sports and entertainment world, including superstar songstress Jamelia, and Eastenders Ricky Norwood and Preeya Kalidas.
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We’re delighted that Alex Seroge Ignatian, the British fashion designer who Polaroid Eyewear sponsors, has been specially selected to take part in Alternative Fashion Week 2012. Seroge will showcase his new Spring/Summer collection at this exclusive fashion event, at Spitalfields Traders Market, close to Liverpool Street Station, on 16-20 April. Seroge’s models will be wearing Polaroid’s new 2012 Sunglass Collection, which complement his range perfectly.
Alternative Fashion Week is the event for innovative young designers to show their work to worldwide press and international buyers. The show is free to the public, so why not come along and join us to see the collections, or buy one or two items.
It’s a testament to Seroge’s innovative collection that he has been selected to take part, because the event has been overwhelmed with applications from fashion and textile designers this year. Seroge will also have a stall where he will be taking orders from hisnew Spring/Summer 2012 collection, and will be selling various items. You can also check out the new 2012 Polaroid sunglasses range.
“This is the second year I’ve been chosen to take part, and I’m so pleased to launch my Spring/Summer collection for 2012 at Alternative Fashion Week,” said Alex. Read more…
