My name is David Phillips, manager of Fat Tire Bike Tours – London. I personally own three bikes, but am responsible for more than 103. Reason being, we provide guide bike tours to private groups and visitors to the city of London on comfortable California “beach cruisers” every day through the Royal Parks. The pace isn’t le Tour de France, but we still cover 7 miles per tour (with a nice pub break half-way through). With wind and pollen an obstacle that can ruin my day…sunglasses are just as essential as a flat repair kit and pump. I was give the opportunity to demo a few different types of Polaroid sunglasses over the past two months. My favourite has been the P7024’s (Mountain FX)– which are essentially an “everyday” pair of shades. Rockin’ these guys, I can sprint across town to work (5.5 mile or so commute from Dalston to Queensway), work around the office all day, perhaps even giving a tour…and they don’t ache against the side of my head or nose (which can be a massive problem with sunglasses). They’re also versatile enough to wear on the beach (I took them out on a surf trip to Newquay in late June 2010) and professional/classic enough to wear greeting a few hundred guests per weekend. I honestly had two “other brand” pairs which were similar in style to P7024’s…but those “others” are collecting dust. It’s the pair from Polaroid that live either in my backpack or on my face. If you don’t believe me, book a tour with us at Fat Tire Bike Tours and come see them in action!
According to David from Fat Tire Bike Tours, Polaroid Sunglasses really are the business. He’s been wearing them throughout the steamy month of July. And, as an avid cyclist for a bike tour company, he should know what he’s talking about.
David’s just sent us some photos of himself in his sturdy Polaroid Sunglasses. And, if you have some time on your hands and you’re after a fab tour of London on July 16th, get in touch with Fat Tire Bike Tours right now. Don’t let an opportunity slip through your fingers!
My personal style is elegant with a colourful twist and I couldn’t find sunglasses that gave me the wow factor until I met Roxy. Like a light she appeared out of the night (well not really but you get the picture) and instantly gave me IT girl status. I normally shy away from big glasses as I think they make me look slightly bug eyed but Roxy drew me in with her chic frames and simple design. Think Jackie O with a modern twist.
At Polaroid Sunglasses, we believe that if you can combine fashion with performance you’re on to a winner. We’ve invested in the technology and processes to ensure our sunglasses cut glare and dangerous UV light. And it’s great to see other companies developing new and better products.
Fitflops are a bit of a design revolution. And Fitness footwear is the place to go for a huge selection of them. They were invented by Bliss Spa and Soap & Glory founder Marcia Kilgore. Each Fitflop has Microwobbleboard™ technology designed to make your legs work harder by constantly challenging your stability. As you try to compensate and re-balance yourself, your leg muscles have to work harder. The result: an almost effortless workout.
On April 25, the streets of London will close so thousands can take
part in the Virgin London Marathon. Polaroid running sunglasses are essential kit for both blocking glare and UV protection. In fact, The April issue of Running Free Magazine features one of our best sellers, Mercury. But what else will those dedicated runners be wearing? Have a look at our top picks.
The best tops
The Skins sport long sleeve tops provide gentle compression to improve circulation and support muscles in your chest, back and arms. The compression helps with your posture – which can make a difference to your breathing. Skins tops can also relieve Delayed Onset Muscle Soreness (DOMS) when worn after exercise. They’re for men and women.
Polaroid has put a lot of thought into the 2010 range of sports sunglasses. We wanted to give our customers lightweight styles that were ultra durable. And, of course every pair comes with polarized lenses to protect against glare. UV protection and distinctive good looks complete the package.
But you don’t just have to take our word for it, John at London Cycle Sport has taken Vector our for a test run. Have a look at what he has to say.
The thing about being married to someone who works with Polaroid sunglasses is that they are constantly asking you to try new sunglasses. Me, I’m content with my pair from last year. The lenses have a scratch- resistant coating and they’re still in great condition. So what does my wife do? She gives my perfectly good sunglasses to the neighbour’s boy. Suddenly, he’s zipping past our house in my sunglasses while my wife rattles on about how the latest golf sunglasses could improve my game and will, in any case, be much better than no sunglasses at all. My wife wins again. So, I reluctantly agreed to try some new sunglasses…
In our corner of England, Saturday morning was raw and bright. I put on my new sunglasses with the lavender lens while I hit a few balls on the driving range. So far so good. Technix VII golfing sunglasses are lightweight, and have a slightly larger curved lens that protects the entire eye from wind. I don’t welcome change, but these sunglasses were definitely as comfortable as my last pair.

Monica, one of out top designers, gets into the spirit of Wicked
Our new 2010 Polaroid sunglasses collection covers a lot of ground. From classic aviators and sports sunglasses styles to more cutting-edge looks, variety is definitely a theme. And, for all those fashionistas out there, there’s Wicked. The bright pink is perfect for this season’s eighties-retro look and the shape is incredibly flattering for all kinds of faces and hairstyles.
They look a treat on Monica. What do you think?
How do you like your sunglasses? Are they the best ever? Can we improve anything? Whatever you think, we’d like to know. Just give us the name or model number (it’s on the inside arm of the sunglasses or on the clip-ons’ box) and tell us what’s on your mind.







