From the category archives:

Polarization

Greg wearing Polaroid’s golf sunglasses, Voyager P7125A.

Greg wearing Polaroid’s golf sunglasses, Voyager P7125A.

When it comes to golf, there’s nothing more important than having the right kit. So Greg Smith, an instructor at East Herts Golf Club, has been checking out Polaroid’s golf sunglasses, Voyager P7125A. He’s delighted with the results.

“These Polaroid golf sunglasses have been excellent for providing me a clear view of the golf ball’s flight when I’m playing in all weather conditions,” said Greg.

“Green reading has also been made much easier as I can see the contours of the course with greater definition. These are a must for all golfers.”

Polaroid golf sunglassesPolaroid’s Voyager golf sunglasses have copper coloured lenses, which give good definition in low light, when it’s cloudy and on the average summer day.

We also have sunglasses for golf available with lavender or brown lens options, which help in bright conditions when contrasts are at their strongest.

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We’re getting into the spirit for Polaroid Eyewear’s 75th Anniversary year!

 

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Miss America, Teresa Scanlan in Polaroid Best Under the Sun at CES in Vegas

Miss America, Teresa Scanlan in Polaroid Best Under the Sun at CES in Vegas.

We’re coming to you live from the Consumer Electronics Show (CES) in Las Vegas, where Polaroid Eyewear has unveiled its newest 3D glasses technology.  Polaroid’s premium 3D Vision collection offers a choice of exclusive, stylish frames that use passive circular-polarized 3D technology. They’re getting a great reaction at the show, which has attracted worldwide coverage, as the BBC and MTV are amongst those reporting on the estimated 149,000 attendees.  You can see the interview with Eva below. The range that Eva talks about will be launched in the UK over the coming year.

CES is home to a host of celebrities including Justin Bieber, Derek Rodman, LL Cool J and 50 Cent. We even met Miss America 2011’s Teresa Scanlan who looks stunning in one of our Best under the sun styles!

Polaroid’s Professional 3D collection is our star focus at CES. The lenses are equipped with special coatings which improve the 3D viewing experience even further. In addition, the Professional 3D Eyewear collection offers two frames with interchangeable lenses. Each style is equipped with a pair of 3D lenses and a pair of sunglasses lenses which can be easily switched.

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Polaroid quality checks for perfect sunglassesQuality is core to everything we stand for. That’s why we put our sunglasses through rigorous tests so you have perfect sunglasses every time.

Here’s what it involves:

  • Energetic opening – a mechanical bar pushes down on the sunglass bridge to simulate over-energetic opening of the arms
  • Lotions and potions – we test our sunglasses using day-to-day sun creams, cosmetics and hair products to ensure the materials don’t react
  • Seaside durability – exposing sunglasses to salt water, supplied by OSIL, creates a typical beach environment
  • Rigorous use – opening and closing the arms constantly for 7 hours, shows how the sunglasses will perform in a 2 year time span.

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The crew from PlanetSolar, the world’s largest solar powered boat, stopped off in Hong Kong’s Victoria Harbour as part of their 18 month journey around the world on their mission to promote renewable energy. Polaroid Eyewear is PlanetSolar’s exclusive sunglasses supplier, giving the crew glare-free vision as they sail.

The catamaran set sail from Monaco in September 2010, and has so far travelled more than 35,000 kilometres across Atlantic and the Panama Canal, and is currently sailing the Pacific heading for Singapore. It’s due to complete its mission and dock in Monaco in May.

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September 9, 2011

The editorial eye

As a freelance writer and editor, I need to keep my eye on the ball, or at least the ballpoint pen. Attention to detail is crucial, both on the page and working on-screen (careers can be broken by a misplaced semi-colon), so it’s important that I look after my eyes; that means I can’t sit [...]

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August 7, 2011

Polaroid sunglasses featured in Cult Eyewear book

I’ve been working with Neil Handley; the Curator of the British Optical Association Museum at the College of Optometrists, on a book he’s written titled Cult Eyewear: The World’s Enduring Classics. It’s the first book to give an account of the world’s top eyewear brands, from the 1780s to the present day. And naturally Polaroid [...]

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