Polaroid polarized sunglasses reduce glare so that you can see more clearly when driving. Wearing polarized driving sunglasses, your full concentration is on the road and you’ll be aware of any potential hazards that might have been obscured by the glare.
Have you seen the video clip on You Tube, How Skipping Rocks Relates to Polaroid Sunglasses about how polarized lenses reflect glare? It uses the principle of skimming stones across a lake to explain a little about how light behaves.
Rainbows - another way of understanding polarization.
At the core of every pair of Polaroid sunglasses is a unique polarizing filter that blocks glare – reflected light that’s travelling in the horizontal direction. It’s this polarizing core that stops you from squinting in bright light. Edwin Land, founder of Polaroid Corporation, developed the first synthetic polarizer for commercial use in the late 1920s. He probably knew that up to 94% of rainbow light is polarized.
In basic terms, a rainbow is an arc of coloured light in the sky. They occur when the sun’s rays are refracted by rain. As the sunlight hits the back of the water drops, it becomes polarized. This is similar to what happens when sunlight reflects off a lake or river – except the surface isn’t horizontal. Because the rainbow is polarized tangential to the arch, the polarizing filter in your sunglasses will enhance the contrasts at the side of the rainbow and make the arch appear less distinct.
Polaroid takes sports sunglasses seriously and the new cricket sunglasses for 2010 are no exception. We understand just how important it is to be able to see the ball clearly against a fast-changing background. One minute you’re looking at an intensely green lawn and a second later you’re focused on a blue sky, or even a sea of spectators. Cricket players have to make split-second decisions – whether the sun is at its brightest or the light is fading. With different styles and lens colours to choose from, there’s a pair of cricket sunglasses that are right for any conditions. (more…)
Vector - with interchangeable lenses
Polaroid has put a lot of thought into the 2010 range of sports sunglasses. We wanted to give our customers lightweight styles that were ultra durable. And, of course every pair comes with polarized lenses to protect against glare. UV protection and distinctive good looks complete the package.
But you don’t just have to take our word for it, John at London Cycle Sport has taken Vector our for a test run. Have a look at what he has to say.
Technix VII give you clear contrasts on bright days.
The thing about being married to someone who works with Polaroid sunglasses is that they are constantly asking you to try new sunglasses. Me, I’m content with my pair from last year. The lenses have a scratch- resistant coating and they’re still in great condition. So what does my wife do? She gives my perfectly good sunglasses to the neighbour’s boy. Suddenly, he’s zipping past our house in my sunglasses while my wife rattles on about how the latest golf sunglasses could improve my game and will, in any case, be much better than no sunglasses at all. My wife wins again. So, I reluctantly agreed to try some new sunglasses…
In our corner of England, Saturday morning was raw and bright. I put on my new sunglasses with the lavender lens while I hit a few balls on the driving range. So far so good. Technix VII golfing sunglasses are lightweight, and have a slightly larger curved lens that protects the entire eye from wind. I don’t welcome change, but these sunglasses were definitely as comfortable as my last pair.
The right eye protection makes all the difference.
Packing for a ski break? Getting ready for some spring mountain biking? Don’t forget to bring your goggles or a pair of sunglasses. When you’re at high altitudes, UV protection may be more important than you think.
Blocking glare and more.
Polaroid sunglasses have a polarizing filter that blocks glare – reflected sunlight travelling in the horizontal plane. And that makes it easier and more comfortable to see. But it doesn’t end there. Our sunglasses and goggles also come with UV filters that block 100% of dangerous ultra violet light. Like all light, UV light travels in waves, but the human eye can’t see UV rays.
Traverse - one of Polaroid's new ski goggles.
There’s no doubt about it – skiing is better and more fun when you have the right eye protection. In spring, when the weather is a little less bitter and the wind dies down, sunglasses are the perfect option. And this year, Polaroid has some great styles to choose from, including the new Ascend – the ideal lightweight sports sunglasses. But in winter, when the chance of heavy snow is at its highest, you need to give your eyes complete coverage.
Nothing quite like a rainbow at the end of a road.
At the core of every pair of Polaroid sunglasses is a unique polarizing filter that blocks glare - reflected light that’s travelling in the hoizontal plane. It’s this polarizing core that stops you from squinting in bright light. It was Edwin Land, Polaroid’s founder, who developed the first synthetic polarizer in the late 1920s. He was fascinated by light. And he was probably aware that if you rotate polarized sunglasses when you’re looking at a rainbow, some of the colours may disappear. From a scientific standpoint that makes sense because the angle of rainbow light is close to the angle of reflection found in polarized sunlight.
And, it’s another way of testing to see if your sunglasses are polarized!