Who’s got the hottest tickets in town? We have! Polaroid Sunglasses has been exclusively selected to present pairs of our Best under the sun heritage collection to the performers and presenters of the BRIT Awards 2012. So on Tuesday night, we’ll be rubbing shoulders with the exceptionally talented musical artists who have been nominated for these highly coveted Awards.
Because the BRITs are so sought after, we knew only the very best would do. We’ve chosen pairs of Polaroid 1980 Wave and 1980 Image from our heritage collection to present to the likes of Adele, Noel Gallagher’s High Flying Birds, Rihanna, Coldplay and Bruno Mars.
For women, Polaroid Wave sunglasses are true statement frames, with large teardrop lenses for a dramatic look. Polaroid Image sunglasses are a real male celebrity favourite. With big frames and graduated lenses, they’re bang on-trend today. And, from every sale from our Best under the sun collection, Polaroid will be make a donation to international charity Sightsavers, helping fund their work to eliminate avoidable blindness in some of the world’s poorest countries.
The awards ceremony, presented by James Corden, will be held at The O2 Arena in London for the second year running. Read more…
The British Academy Film and Television Awards (BAFTA) is a huge supporter of the film and television industry. And to win one of these coveted awards is a real achievement.
British actor and BAFTA Award winner Adam Deacon in Polaroid 1970 Rebel S8160A.
Adam was crowned Orange Wednesdays Rising Star after the public voted him their favourite actor. Other actors competing for the title included Thor star, Chris Hemsworth, and Chris O’Dowd from Bridesmaids. The Rising Star Award recognises the best up-and-coming actors and actresses in film and is the only award presented on the live on night that is voted for by the public.
Christina Hendricks presented the award to Adam at the BAFTAs in London last night, and he was later interviewed backstage by Zoë Ball.
Congratulations to Adam, and keep wearing those Polaroids!
The Overtures with drummer, Steve wearing Polaroid Horizon P8121A.
Polaroid Eyewear loves all things retro. From our Best under the sun collection, to truly great music. And Steve, Den, Jamie and Chris, from the 1960 tribute band, The Overtures, are great musicians. So it was fantastic to see the band wearing stylish Polaroid sunglasses at a recent concert.
The Overtures have an international following, having played sell-out shows in Las Vegas and appearing on television shows with Lionel Richie. They have performed for Sir Paul McCartney, Elvis Costello, Diane Krall and former The Who singer, Kenney Jones. They also star in the annual Liverpool Beatles Convention, plus many other events that are too confidential to mention!
The Overtures in their Polaroid Horizon P8121A, Mighty P8143A and Equinox X4105A.
One highlight was when Sir Elton John invited them to entertain at his party to celebrate Lulu’s 60th Birthday. Elton John said at the time to GQ Magazine, “This band is amazing! They’re just the best band of their kind in the world.” You can’t get a better recommendation that that.
Following the event, Elton asked the band to support him at his New Year’s Eve show at The O2 Arena inLondon, along with Will Young and Alexandra Burke from the X-Factor.
As Alex Reid and his fiancée Chantelle Houghton announce this week that they’re going to be parents to a baby girl, Polaroid Eyewear would like to say congratulations! We’re big fans of Alex, and it was great to see him selecting a pair of Polaroid 1960 Rider when he joined us for our sunglasses collection launch last week. They look very stylish on him.
Polaroid 1960 Rider is a new pair of sunglasses from our 2012 Best under the sun heritage collection. Taking the driving force of design from the ‘60s and teaming it with modern robust materials, Rider is quickly becoming a popular frame.
Cengiz Halabi in Polaroid Rebel sunglasses; Sarah Donohue wears Polaroid Jive and Alex Reid looks cool in Rider.
Alex arrived with his team from Famously Fit, a celebrity health and fitness organisation that are doing great things in the world of sport. We met James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi.
Polaroid sunglasses are available at many Duty Free shops across the world, so we’re delighted to feature in the new Terminal A store at Vnukovo Airport in Moscow. Specially selected by the airport, Polaroid is amongst a selection of other premium accessories including perfumes, cosmetics, confectionary, luggage and travel items.
With other top brands such as P&G, Coty, L’Oréal Luxe, Hermès and Bvlgari showcasing their accessories, it’s fantastic to be in such great company for quality and style.
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and [...]
Footballers set the bar when it comes to style. So when we spotted international football player, Carlton Cole, wearing his Polaroid sunglasses at a comedy gig in London, we couldn’t resist taking a snap. Carlton started his career at Chelsea and is now a striker for West Ham United. He also plays internationally for England, [...]