February 20, 2012
by Stephanie
in 75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Heritage,Mens,Shopping,Sunglasses,Womens
Who’s got the hottest tickets in town? We have! Polaroid Sunglasses has been exclusively selected to present pairs of our Best under the sun heritage collection to the performers and presenters of the BRIT Awards 2012. So on Tuesday night, we’ll be rubbing shoulders with the exceptionally talented musical artists who have been nominated for these highly coveted Awards.
Because the BRITs are so sought after, we knew only the very best would do. We’ve chosen pairs of Polaroid 1980 Wave and 1980 Image from our heritage collection to present to the likes of Adele, Noel Gallagher’s High Flying Birds, Rihanna, Coldplay and Bruno Mars.
For women, Polaroid Wave sunglasses are true statement frames, with large teardrop lenses for a dramatic look. Polaroid Image sunglasses are a real male celebrity favourite. With big frames and graduated lenses, they’re bang on-trend today. And, from every sale from our Best under the sun collection, Polaroid will be make a donation to international charity Sightsavers, helping fund their work to eliminate avoidable blindness in some of the world’s poorest countries.
The awards ceremony, presented by James Corden, will be held at The O2 Arena in London for the second year running. Read more…
The Overtures with drummer, Steve wearing Polaroid Horizon P8121A.
Polaroid Eyewear loves all things retro. From our Best under the sun collection, to truly great music. And Steve, Den, Jamie and Chris, from the 1960 tribute band, The Overtures, are great musicians. So it was fantastic to see the band wearing stylish Polaroid sunglasses at a recent concert.
The Overtures have an international following, having played sell-out shows in Las Vegas and appearing on television shows with Lionel Richie. They have performed for Sir Paul McCartney, Elvis Costello, Diane Krall and former The Who singer, Kenney Jones. They also star in the annual Liverpool Beatles Convention, plus many other events that are too confidential to mention!
The Overtures in their Polaroid Horizon P8121A, Mighty P8143A and Equinox X4105A.
One highlight was when Sir Elton John invited them to entertain at his party to celebrate Lulu’s 60th Birthday. Elton John said at the time to GQ Magazine, “This band is amazing! They’re just the best band of their kind in the world.” You can’t get a better recommendation that that.
Following the event, Elton asked the band to support him at his New Year’s Eve show at The O2 Arena inLondon, along with Will Young and Alexandra Burke from the X-Factor.
February 10, 2012
by Stephanie
in 75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Get the look,Heritage,Shopping,Stylists,Sunglasses,Vintage,Womens
Rosie wears Polaroid 1940 Buddy with a Prada handbag and stylish winter coat.
Made in Chelsea is E4’s structured reality series following the elite set of the Kings Road socialites. Rosie Fortescue is part of the ‘fashion pack’ in the show, having spent her teenage years as a student at Downe House Boarding School where alumni include Kate Middleton, Miranda Hart and Sophie Dahl. Rosie chose a pair of Polaroid 1940 Buddy when she joined us for the Polaroid 2012 sunglasses collection launch last week.
And what a great choice they were. The rock-a-billy influenced frames are the perfect shape for Rosie’s petite features. As Rosie tweeted, “I love them! Absolutely adore them and wearing them now!”
Rosie looks stylish in Polaroid 1970 Seventy-Five aviators.
Rosie also posed in a pair of Polaroid’s legendary aviator, Seventy-Five, exclusively commissioned to celebrate our 75th Anniversary this year. The aviator shape and stylish mirrors is a style which makes so many people look great. Read more…
February 8, 2012
by Stephanie
in 75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Get the look,Heritage,Mens,Stylists,Sunglasses,Vintage,Womens
As Alex Reid and his fiancée Chantelle Houghton announce this week that they’re going to be parents to a baby girl, Polaroid Eyewear would like to say congratulations! We’re big fans of Alex, and it was great to see him selecting a pair of Polaroid 1960 Rider when he joined us for our sunglasses collection launch last week. They look very stylish on him.
Polaroid 1960 Rider is a new pair of sunglasses from our 2012 Best under the sun heritage collection. Taking the driving force of design from the ‘60s and teaming it with modern robust materials, Rider is quickly becoming a popular frame.
Cengiz Halabi in Polaroid Rebel sunglasses; Sarah Donohue wears Polaroid Jive and Alex Reid looks cool in Rider.
Alex arrived with his team from Famously Fit, a celebrity health and fitness organisation that are doing great things in the world of sport. We met James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi.
Read more…
February 2, 2012
by Stephanie
in 3D glasses,75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Heritage,Mens,Shopping,Sports,Stylists,Suncovers,Sunglasses,Vintage,Womens
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection.
We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.
Read more…
Who’s got the hottest tickets in town? We have! Polaroid Sunglasses has been exclusively selected to present pairs of our Best under the sun heritage collection to the performers and presenters of the BRIT Awards 2012. So on Tuesday night, we’ll be rubbing shoulders with the exceptionally talented musical artists who have been nominated for these highly coveted Awards.
For women, Polaroid Wave sunglasses are true statement frames, with large teardrop lenses for a dramatic look. Polaroid Image sunglasses are a real male celebrity favourite. With big frames and graduated lenses, they’re bang on-trend today. And, from every sale from our Best under the sun collection, Polaroid will be make a donation to international charity Sightsavers, helping fund their work to eliminate avoidable blindness in some of the world’s poorest countries.
