The Military Wives achieved Christmas Number 1 last year; raising huge amounts of cash for Help for Heroes. So when the No Limits Triathlon and Running Club asked us to support their Nottingham to Monaco cycling ride in aid of Help for Heroes and The Royal British Legion, we jumped at the chance. Polaroid Eyewear has donated pairs of cycling sunglasses to the team, to give them glare-free vision and protection on the road as they 
undertake this gruelling twelve day challenge.
Along with other sponsors including, Best Western Hotels, GSK, Cotswold World and Mountain Warehouse, we’re keeping an eye on their training progress through their Facebook page, take a look.
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Alex wearing his Polaroid Venture P7000C sunglasses in the red frame colour way.
In 2008 Alex Flynn was diagnosed with Parkinson’s Disease at the age of 36. So he decided to do something positive and inspirational with the hope of finding a cure for Parkinson’s Disease. Alex has a goal to race 10 Million Metres before December 2014 wearing Polaroid’s excellent sports sunglasses, aiming to raise over £1m for Cure Parkinson’s Trust.
Polaroid Eyewear is supporting Alex’s 10 Million Metre challenge, by providing him with sports sunglasses to protect his eyes as he takes on his exceptional challenge. Alex was recently featured in Running Fitness magazine which featured his epic journey running from London to Rome in his Flynn’s TransEurope challenge.
Alex dropped us a note: “Just a quick email to say how spectacularly the sunglasses you supplied were. Thank you and the rest of the Polaroid team for the support this year.” There’s only one reply to this. “We’re glad to help. And Alex, you are a true inspiration.”
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2012 is a landmark year for Polaroid Eyewear as we celebrate our 75th Anniversary. Dr Edwin Land invented the first synthetic polarizer back in 1937 and went on to establish the well known fashion and quality polarized sunglass brand that we are today.
This year will see a host of celebrations all over the world to mark our amazing milestone in polarization expertise and stunning design.
To coincide with our anniversary and the upcoming launch of our new 2012 Best under the sun collection, we’ve announced a worldwide collaboration with the UK based charity Sightsavers. We’ll help to fund their work to restore sight and prevent blindness in children and adults living in some of the world’s poorest countries. We’ll do this by donating £1 per pair, from every single pair of sunglasses in the Best under the sun collection sold during 2012.
£1 can make a big difference. £1 could help 20 people combat river blindness, and £1 could protect 2 people against trachoma, the eye disease which causes blindness. We’re hoping to raise a great amount of funds to save the sight of thousands of people during 2012.
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November 29, 2011
by Stephanie
in Best under the sun,Community,Designer,Fashion,Heritage,Mens,Shopping,Stylists,Sunglasses,Vintage,Womens
It’s been announced this week that Polaroid Eyewear is a finalist in The Chartered Institute of Marketing’s Marketing Excellence Awards.
As a short-lister in the Retail Category, we’re competing with Marks and Spencer, Unilever, PepsiCo, Dove and Topshop. We’re delighted.
We’ve heard from the Institute that they’ve had a huge level of interest in the Awards this year, with many exceptional entries impressing the judges. Polaroid Eyewear’s entry showcases the promotion of our Best under the sun heritage collection. It’s clearly caught the judges’ attention.
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It’s great to see John Lewis launching a ‘Made in UK’ label to support British manufacturing as part of their Corporate Social Responsibility programme. Polaroid Sunglass lens manufacture is UK based in Scotland, so we’re all for flying the British flag.
British manufacturing for John Lewis is about having pride in the UK’s skills and craftsmanship. In the same way that Switzerland is highly regarded for fine timepieces, and Italy associated with gold jewellery, Britain’s traditional quality shines through its brand.
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