February 8, 2012
by Stephanie
in 75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Get the look,Heritage,Mens,Stylists,Sunglasses,Vintage,Womens
As Alex Reid and his fiancée Chantelle Houghton announce this week that they’re going to be parents to a baby girl, Polaroid Eyewear would like to say congratulations! We’re big fans of Alex, and it was great to see him selecting a pair of Polaroid 1960 Rider when he joined us for our sunglasses collection launch last week. They look very stylish on him.
Polaroid 1960 Rider is a new pair of sunglasses from our 2012 Best under the sun heritage collection. Taking the driving force of design from the ‘60s and teaming it with modern robust materials, Rider is quickly becoming a popular frame.
Cengiz Halabi in Polaroid Rebel sunglasses; Sarah Donohue wears Polaroid Jive and Alex Reid looks cool in Rider.
Alex arrived with his team from Famously Fit, a celebrity health and fitness organisation that are doing great things in the world of sport. We met James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi.
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Polaroid sunglasses are available at many Duty Free shops across the world, so we’re delighted to feature in the new Terminal A store at Vnukovo Airport in Moscow. Specially selected by the airport, Polaroid is amongst a selection of other premium accessories including perfumes, cosmetics, confectionary, luggage and travel items.
With other top brands such as P&G, Coty, L’Oréal Luxe, Hermès and Bvlgari showcasing their accessories, it’s fantastic to be in such great company for quality and style.
Already the airport is thriving as more international flights are using the new Terminal A, so it’s an exciting time for us.
February 2, 2012
by Stephanie
in 3D glasses,75 Year Anniversary,Best under the sun,Celebrities,Designer,Fashion,Heritage,Mens,Shopping,Sports,Stylists,Suncovers,Sunglasses,Vintage,Womens
Polaroid were overwhelmed by the fantastic number of journalists, celebrities, stylists, writers and bloggers who joined us for our 75th Anniversary and 2012 Sunglasses Collection Launch yesterday. Held at the elite No 5 Cavendish Square in London, the event gave a preview of our new sunglass collections, which will launch on the high street and online next month.
Over 130 VIP guests from the fashion, optical and national press viewed the new Polaroid Best under the sun heritage collection. Also available was our 2012 men’s, women’s, sports and kid’s sunglasses. The day was buzzing from start to finish.
A special feature of the launch included the display of original Polaroid sunglasses which date back to the 1930s when we first launched the brand. As we celebrate our 75th anniversary this year, it was the perfect opportunity to show how original designs from the archives shape today’s fashions.
Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. And Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco choose a pair of aviator style sunglasses from our new Best under the sun collection.
We’re delighted with the amazing response we’ve received so far, with the press, Twitter and blogosphere full of positive comments.
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Greg wearing Polaroid’s golf sunglasses, Voyager P7125A.
When it comes to golf, there’s nothing more important than having the right kit. So Greg Smith, an instructor at East Herts Golf Club, has been checking out Polaroid’s golf sunglasses, Voyager P7125A. He’s delighted with the results.
“These Polaroid golf sunglasses have been excellent for providing me a clear view of the golf ball’s flight when I’m playing in all weather conditions,” said Greg.
“Green reading has also been made much easier as I can see the contours of the course with greater definition. These are a must for all golfers.”
Polaroid’s Voyager golf sunglasses have copper coloured lenses, which give good definition in low light, when it’s cloudy and on the average summer day.
We also have sunglasses for golf available with lavender or brown lens options, which help in bright conditions when contrasts are at their strongest.
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International football player, Carlton Cole (left), wearing Polaroid Rebel sunglasses, with comedian Kojo (right).
Footballers set the bar when it comes to style. So when we spotted international football player, Carlton Cole, wearing his Polaroid sunglasses at a comedy gig in London, we couldn’t resist taking a snap.
Carlton started his career at Chelsea and is now a striker for West Ham United. He also plays internationally for England, so it was great to see him taking a night off and supporting up and coming British comedian, Kojo, from the audience at the sell-out Live N Kicking show at Hackney Empire.