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Perfect Vision

As Sofeminine.co.uk say, “there’s nothing like a pair of these Marilyn Monroe inspired 50′s lenses to transform your look into old school Hollywood glamour!”

Classic Hollywood is more fashionable than ever this autumn/winter so don’t miss the chance to dress like a superstar in these Polaroid Marilyn sunglasses, from Polaroid’s Best under the sun collection

 

 

 

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On 13 and 14 May, Sean Curran will be walking the Downs Link from Guildford to the coast at Shoreham-by-Sea.

 

Along with several colleagues he’ll be covering 37 miles through Surrey and West Sussex in just two days. What a challenge! But all in aid of a good cause as all money raised will be going to the British Heart Foundation. Polaroid is pleased that he’ll be wearing a pair of Mountain FX from our sports sunglasses collection to help him stay focussed on the route ahead.

If you’d like to sponsor Sean and his team, visit his Justgiving page

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Rainbows - another way of understanding polarization.

At the core of every pair of Polaroid sunglasses is a unique polarizing filter that blocks glare – reflected light that’s travelling in the horizontal direction. It’s this polarizing core that stops you from squinting in bright light. Edwin Land, founder of Polaroid Corporation, developed the first synthetic polarizer for commercial use in the late 1920s. He probably knew that up to 94% of rainbow light is polarized.

In basic terms, a rainbow is an arc of coloured light in the sky. They occur when the sun’s rays are refracted by rain. As the sunlight hits the back of the water drops, it becomes polarized.  This is similar to what happens when sunlight reflects off a lake or river – except the surface isn’t horizontal. Because the rainbow is polarized tangential to the arch, the polarizing filter in your sunglasses will enhance the contrasts at the side of the rainbow and make the arch appear less distinct.

Read more…

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Determined to raise £1 million for Parkison's

 Alex Flynn  was diagnosed with Parkinson’s Disease in 2008. Since then, he and Richard Merry  have created an amazing campaign to raise money for Parkinson’s research. They’re involved in some of the world’s toughest physical challenges, not to mention the odd marathon or ten. Their energy knows no bounds, and they’re gaining more sponsors every day. We’re incredibly proud that they’re wearing Polaroid sunglasses as they go.

Join them on facebook.

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March 2, 2010

Winter getaways – Don’t forget your sunglasses or Polaroid Suncovers!

Is Florida on you calendar? Antigua? Australia? Mexico? Or are you off to sunny spot at the seaside for a bit of winter walking? Wherever you’re headed, don’t forget to pack a pair of sunglasses – or, if you plan on wearing your prescription glasses, our new range of suncovers could be exactly what you [...]

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November 27, 2009

Sunglasses and winter florals – hanging on to a slice of summer

It’s coming. Can’t you feel it? That gentle snap in the air when you go out the door in the morning and then again in the evening? It’s autumn – and that means winter is ready and waiting in the wings. Changing seasons are something you can’t avoid. And why would you even try? With [...]

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