Polaroid Sunglasses

Rainbows - another way of understanding polarization.

At the core of every pair of Polaroid sunglasses is a unique polarizing filter that blocks glare – reflected light that’s travelling in the horizontal direction. It’s this polarizing core that stops you from squinting in bright light. Edwin Land, founder of Polaroid Corporation, developed the first synthetic polarizer for commercial use in the late 1920s. He probably knew that up to 94% of rainbow light is polarized.

In basic terms, a rainbow is an arc of coloured light in the sky. They occur when the sun’s rays are refracted by rain. As the sunlight hits the back of the water drops, it becomes polarized.  This is similar to what happens when sunlight reflects off a lake or river – except the surface isn’t horizontal. Because the rainbow is polarized tangential to the arch, the polarizing filter in your sunglasses will enhance the contrasts at the side of the rainbow and make the arch appear less distinct.

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Determined to raise £1 million for Parkison's

 Alex Flynn  was diagnosed with Parkinson’s Disease in 2008. Since then, he and Richard Merry  have created an amazing campaign to raise money for Parkinson’s research. They’re involved in some of the world’s toughest physical challenges, not to mention the odd marathon or ten. Their energy knows no bounds, and they’re gaining more sponsors every day. We’re incredibly proud that they’re wearing Polaroid sunglasses as they go.

Join them on facebook.

Is Florida on you calendar? Antigua? Australia? Mexico? Or are you off to sunny spot at the seaside for a bit of winter walking? Wherever you’re headed, don’t forget to pack a pair of sunglasses – or, if you plan on wearing your prescription glasses, our new range of suncovers could be exactly what you need. Not only will they protect your eyes from dangerous ultraviolet rays, they’ll give you the style and comfort you need whether you’re sitting on a beach, driving or just getting out and about. For people who switch between contacts and prescription glasses, a pair of Polaroid Suncovers will ensure you never have to squint because you’ve decided to wear your glasses.

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It’s coming. Can’t you feel it? That gentle snap in the air when you go out the door in the morning and then again in the evening? It’s autumn – and that means winter is ready and waiting in the wings.

Changing seasons are something you can’t avoid. And why would you even try? With cool evenings and lovely sparkling days, autumn has a lot to offer. And for some of us, it’s the perfect time to have a little re-think. And by that I don’t mean you need to buy an entirely new wardrobe. Sometimes a fresh piece or two is just the ticket – like this lovely little skirt from Toast. (more…)

Nothing is as controversial as animal prints. Well…okay, politics might just cause more debate. I can’t tell you how many women I know hate the idea of animal prints. Strangely, there’s just as many who seem to love them. While one camp won’t get near them, the other sometimes goes a little over the top. Animal prints are definitely something you shouldn’t overdo. Less, as they say, is definitely more. So, quicker than you can say Pat Butcher’s earrings, here are some ideas you might enjoy exploring.

Get a dress! One good piece can really go a long way. Remember to keep any jewellry understated. Ditto shoes and bag. Think simple black Polaroid sunglasses.  

The one in the picture is from Laura Ashley. Team it with elegant boots. Or, if you want to invest a little more, visit mywardrobe.com and take a look at a wonderful dress from Manoush . Fun and serious all at the same time. (more…)

Vintage is making a come back. Again. And sunglasses are part of the trend. This time, it’s not just about finding beautiful, wearable pieces from the 50s, 60s, 70s or even the 80s. It’s also about finding the shapes and ideas that evoke an earlier era. Nostalgia definitely has a place in this autumn’s look-book.

I like what our friend Emilie Smith did with her Polaroid sunglasses.  The monochrome vibe with a berét and beautifully detailed necklace creates a perfect balance between elaborate and simple. What makes the look vintage is the shape of the Jackie O sunglasses, it just says late sixties, coiffured hair and cool lines. This is the perfect trend for Polaroid. (more…)

Polaroid sunglasses have an amazing history. They’ve been around since the thirties when polarizing technology was first developed by Edwin Land. A huge part of their success was down to the invention of a synthetic polarizer that could effectively block light travelling in the horizontal plane. But, looking at some old ads, it’s easy to see that Polaroid had a unique style. One that made heads turn! (more…)

It’s the in-between season. Autumn is just ahead, but summer feels a little distant. But that doesn’t mean you can put your sunglasses away. When the sun is lower in the sky, there’s still glare – and it’s glare that makes it uncomfortable to drive. So keep your shades to hand even when the forecast is for rain. One of the biggest trends coming our way is a move toward lady-like dressing. That doesn’t mean you need to start shopping like the late great Queen Mother. But what it does mean is that classic shapes and fabrics are making a comeback.

If you like a bit of check in you wardrobe (and who doesn’t) why not have a look at Asos and a great little shift in particular.  (more…)