From the monthly archives:

December 2011

Polaroid 3D glasses presentation a success

Polaroid’s Eric Boinard, shares 3D technology expertise.

I recently gave a presentation for the General Optical Council to opticians about 3D glasses and technology. Optometrists and Opticians need to gain a certain amount of Continuing Education points as part of their training, so it was great to inspire them. 

As part of my presentation I talked about the different methods of 3D technology, including circular polarized 3D technology which Polaroid’s premium 3D glasses use. This technology is designed to work with most cinemas, passive 3D televisions and PCs.

I also discussed the sales and marketing aspects of the 3D business which is so important to opticians, as understanding the technology behind the lens will enable them to provide their customers with the correct 3D glasses.

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SB.TV founder Jamal Edwards in Polaroid 1970 Rebel S8160B

SB.TV founder Jamal Edwards in Polaroid 1970 Rebel S8160B

What a night! Polaroid Sunglasses had a fantastic time in Camden yesterday at the SB.TV Xmas Party. We’d provided pairs of Polaroid sunglasses for the goody bags at the party, so it was great to be there to soak up the atmosphere and mix with the celebrities.

As the UK’s leading youth broadcaster, SB.TV’s founder Jamal Edwards has taken the brand to great heights. They boast over 50 million YouTube views and tens of thousands of subscribers, Facebook fans and Twitter followers, who view the interviews, music videos and viral adverts of some of the world’s most highly respected, globally recognised artists.

We met many celebrities who were happy to pose in pairs of Polaroid sunglasses, including British actor Adam Deacon, Eastenders star Devon Anderson, up and coming superstar Chanelle Williams, aka Lady Chann, and SB.TV founder Jamal.

Were you at the party? Give us a tweet! @PolaroidSun #SBTVXmasParty

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Polaroid quality checks for perfect sunglassesQuality is core to everything we stand for. That’s why we put our sunglasses through rigorous tests so you have perfect sunglasses every time.

Here’s what it involves:

  • Energetic opening – a mechanical bar pushes down on the sunglass bridge to simulate over-energetic opening of the arms
  • Lotions and potions – we test our sunglasses using day-to-day sun creams, cosmetics and hair products to ensure the materials don’t react
  • Seaside durability – exposing sunglasses to salt water, supplied by OSIL, creates a typical beach environment
  • Rigorous use – opening and closing the arms constantly for 7 hours, shows how the sunglasses will perform in a 2 year time span.

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As Sofeminine.co.uk say, “there’s nothing like a pair of these Marilyn Monroe inspired 50′s lenses to transform your look into old school Hollywood glamour!”

Classic Hollywood is more fashionable than ever this autumn/winter so don’t miss the chance to dress like a superstar in these Polaroid Marilyn sunglasses, from Polaroid’s Best under the sun collection

 

 

 

sunglasses

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As Drapers says, ‘fashion has more than its fair share of faces.’ And the unveiling of their Power List 2011 this month shows that it’s not just the fashion industry which influences the styles you see on the catwalk and high street. This year’s Power List includes designers, retailers, politicians, journalists, bloggers, royalty and even a country. The Power List shows how influential British fashion is and Polaroid Eyewear is proud to be part of the industry.

Some of the highlights include Peter Ruis, Buying and Brand Director for John Lewis as he continues to be a driving force in the industry. Peter spearheaded the development of location-exclusive collections, such as Made in UK.

It’s also great to see Lord Wolfson, Chief Executive of Next in position 2 this year. Lord Wolfson has been integral in keeping Next’s sales increasing despite steep competition on the High Street.

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December 5, 2011

Polaroid sunglasses inspired by travel conference

I recently attended the In-flight Sales Person of the Year (ISPY) conference at the Hilton Brighton Metropole. This international exhibition attracts many airlines, concessionaires and leading suppliers in the retail travel industry. It was great to speak to global airlines such as South African Airways; who sell Polaroid sunglasses on their long-haul flights; Virgin Atlantic [...]

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December 1, 2011

3D Journalist highly rates Polaroid premium 3D glasses

Ross Copeland, Editor of Stereoscopic 3D Online recently tried a pair of Polaroid premium 3D glasses, 3D Fashion Cover N8102A. As a prescription spectacle wearer, he was pleased to see a pair of Polaroid 3D Covers was available to wear over his glasses. Here’s what Ross had to say. “I’ve been using this pair of [...]

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