Model Chelsea Tarbox in Polaroid Soul F8105B.
We met with Alex Seroge Ignatian, the Fashion Finest’s award-nominated young designer that Polaroid Eyewear is supporting. He told us the positive reaction his collection has been receiving has given him the confidence to relocate to London.
This is a significant move. Alex will be perfectly located to source fabrics from London’s rich array of suppliers. And it’ll be more accessible for him to draw on inspirations at meetings, photo shoots and industry fashion events.
Alex is also developing a website to showcase the Seroge collection and to reach out to potential customers.
“It has always been my ambition to see people who I have never met wearing my garments,” said Alex. “And moving to London and setting up a website will go a long way towards achieving this.”
“I’m working hard on my new collection so I can start my retail journey on a high note and capitalise on all the opportunities of living in London. The testing of the water is complete, and now its time to jump in feet first, I can’t wait!”