From the monthly archives:

March 2011

A wonderful John Lewis campaign featuring Coco Rochas

Have we mentioned that Polaroid Sunglasses are now available in John Lewis? Well, we’re very pleased that they are. Lately, John Lewis has been breaking new ground on the fashion front. Not only have they made their website more fashion-forward by allowing customers to shop trends and see how different ranges and clothes can work together, they have a wonderful new promotional campaign featuring Coco Rochas.

Models are seldom ordinary, and Coca Rochas is no exception. Read more…

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Polaroid sunglasses on P&O, Saga and Thomson cruise shipsNext time you step onboard a P&O, Fred Olsen, Celebrity Cruises, Saga or Thomson cruise ship, the chances are that Polaroid sunglasses will be joining you.

Because as from today, Polaroid’s are available on all of the leading cruise retailer’s 51 ships that sail out of the UK, USA and Australia. 
Customers have been able to buy Polaroid sunglasses on a number of major cruise ships for the past few years. But now we’re expanding our range further, so it’s more widely available.

Read more…

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A great Panama hat from Toast

The nautical look is a favourite with sailors and landlubbers alike. And why not? It’s neat, easy to wear and includes blazers and rain slickers for those moments or even weeks when the British weather turns less than delightful. But even when the sun is hidden from view, Polaroid Sunglasses will give you the UV protection you need in classic styles that are perfect for a day on the waves. So why not sit down with a cup of tea, ignore the weather and let Polaroid introduce you to the best nautical looks this season.

The perfect white blazer- Just head to Topshop for a great and affordable option in the coolest linen. It’s simple, modern and will make a pair of jeans and a striped tee shirt really look the business. In fact, this top from Marks & Spencer has flattering ¾ length sleeves you just can’t go wrong with. It’s also just the thing for this season’s wonderful 40s inspired shorts.

A red bag –Visit Radley and have a look at some of their new styles. The longer strap of the Grosvenor bag is both practical and elegant. It’s a shape you can easily pair with a blazer. Or, if you’d like something a little bigger visit John Lewis and check out the red shopper from Furla. Either will be the perfect finish to a great outfit

A good hat – Toast has the best on the bunch with a simple Panama hat that’s as practical as it is chic.

And what will you be wearing to get in touch with your nautical side?

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Polaroid Eyewear donates fishing sunglasses to support the RNLIWhen fisherman Clive Stubbington told us about a fishing marathon he was arranging to raise money for the Royal National Lifeboat Institution, we jumped at the chance to support him.

The fishing marathon will start on 28 May in Dover and will last for five weeks as Clive journeys along the south coast, finishing at Lands End in Cornwall. More locations will be added over the upcoming weeks so keep an eye on his website, Ivejustgonefishing.com, if you’re a keen angler and would like to take part.

Fishing sunglasses Reach P7126A

Polaroid's Reach P7126A has removable side shields and a neck cord.

Clive will be selling raffle tickets along the journey to raise money for the RNLI, and Polaroid Eyewear has donated pairs of fishing sunglasses as prizes.

Read more…

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Contender is a great style - and ideal for spring's changing weather

Here at Polaroid, we like finding out what people think about our products. It helps us learn more about what our customers want and what really matters to them.

A recent review from Fit Artist, gives us high marks for comfort and staying in place. We’re so pleased with the 2011 sports sunglasses styles, they’re light-weight and there’s a new buzz about their comfort and durability.

Have a look at what she has to say and enjoy the sunshine.

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March 23, 2011

Polaroid 3D glasses at Showcase Cinema de Lux

I’ve just come back from meeting staff and seeing the new Polaroid 3D glasses displayed at the new Showcase Cinema de Lux in Bristol, part of the international Showcase chain.   We wanted to make sure that cinema staff are knowledgeable about 3D technology, 3D glasses and the style choices available to buy. We got a [...]

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March 22, 2011

Polaroid sunglasses now in John Lewis

John Lewis is a something of a paragon when it comes to quality and service and has just been named Britain’s favourite retailer in Verdict’s 6,000 strong shopper survey. That’s why I’m so pleased that you can now buy men’s and women’s sunglasses from Polaroid Eyewear’s 2011 collection, in 23 John Lewis department stores.  The [...]

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