From the monthly archives:

January 2011

Learn to ski at any age

Being a beginner skier is nothing to be ashamed of. Ask any good skier and they’ll tell you honestly that skiing makes fools of us all – whether it’s an expected fall beneath the chairlift or the sudden realisation that you’re skiing in powder when you thought this would be the easiest run ever. Embrace you status as a beginner, ask for advice and, by all means, book some lessons before you leave. And don’t forget a pair of ski goggles or sunglasses – eye protection is paramount. If you’re looking for a resort that’s perfect for your first or second trip, here’s our recommendations:

Les Arcs- Vallandry is home to the justly famous British ski school, New Generation. All their lessons are taught in English. But each of the main villages is equipped with nearby bunny slopes that are perfect for beginners. Les Arcs is very large and impeccably maintained.

Cortina – Without a doubt, Cortina is one of the loveliest of all the Italian ski resorts – and when you consider just how fantastic the dolomites can be, that’s really saying something. There’s also higher and more challenging runs if you’re part of a mixed party.

Wengen – Ideal for families and for anyone who likes breathtaking scenery, Wengen is well known for its charming ski instructors. The nightlife is on the quiet side making this the perfect resort for families.

Of course these three are just the tip of the proverbial iceberg. Romania and Bulgaria have some seriously under-appreciated resorts that are great value for beginners. And American resorts also offer excellent instruction and comfortable accommodation.

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For PlanetSolar fans out there, did you know the PlanetSolar boat will be navigating around Europe this spring and summer?

So, if you’re heading off to Europe for your holidays, be sure to check out their progress to see if they’ll be in a port near you. We hope you’ll wish them well if you see them, as the crew certainly look the part in their special limited edition PlanetSolar sailing sunglasses.

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Craft - bringing you warmer, drier feet.

Here at Polaroid, we think cycling is a great year-round pursuit. The trick is finding the kit that helps you stay warm and dry during the long winter months. After all, considering how crowded our streets can get, cyclists need every ounce of concentration they can muster to stay safe. Of course, a pair of cycling sunglasses or suncovers will help you see the road more clearly even in low winter light. But, one thing that can make cycling in the wet a bit more comfortable is the right footwear. And, we think we’ve found the answer to many cyclists’ prayers for warm and protected feet.

The Craft Neoprene Bike Bootie from Always Riding is the perfect solution. Like the name? Neoprene is water and wind -proof and this boot is so carefully constructed that you can stop worrying about your feet taking the worst of the elements. The front seam is taped and both heal and toe are reinforced. And, the brand name appears in reflective paint – an added safety feature. The price is around £30.00 – and it’s well worth the investment.

How are all the cyclists out there staying dry this winter?

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The CES technology trade show was definitely the place to be last week with Lady Gaga arriving to unveil a trio of Polaroid Grey Label products at Polaroid’s exhibition stand.

As Creative Director for the Polaroid Corporation, Lady Gaga has co-designed the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses. This collaboration between two cultural icons reflects Polaroid’s long standing tradition of innovation tracing back to founder Dr Edwin Land and Lady Gaga’s mission to deliver products that enable creativity for all. Read more…

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Polaroid Eyewear recently hit the strip in Las Vegas by exhibiting at the 2011 International CES consumer technology trade show.
 
Joining over 140,000 industry professionals, Chris Knight, Sales & Marketing Director EMEA/Asia, was delighted to talk about Polaroid’s stylish 3D glasses when quizzed by a CNN reporter at the show.
Chris demonstrated how Polaroid 3D glasses have wraparound frames and curved lenses which reduces the reflection some wearers experience when using standard 3D glasses to watch a film on the big screen at the cinema. And, as well as the latest technology, Polaroid’s 3D glasses are stylish and come in a range of colours and materials to suit everyone, including the kids.

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January 18, 2011

Alex Flynn – follow the man who never gives up

Alex Flynn was diagnosed with Parkinson’s at the age of 36.With news like that, many of us would have turned in our running shoes and looked about the house for a few quieter pursuits. Not Alex. Instead, he decided to put all his energy and courage into running some of the most extreme races in [...]

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January 18, 2011

Stevie Wonder wears Polaroid’s Heritage collection sunglasses

When Polaroid was exhibiting at the CES trade show last week, who did we spot checking out the Best under the sun, Polaroid’s heritage collection? Only Stevie Wonder! Along with his entourage, Stevie had a lot of positive things to say about the styles in this new collection and was more than happy to pose [...]

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