Rainbows - another way of understanding polarization.
At the core of every pair of Polaroid sunglasses is a unique polarizing filter that blocks glare – reflected light that’s travelling in the horizontal direction. It’s this polarizing core that stops you from squinting in bright light. Edwin Land, founder of Polaroid Corporation, developed the first synthetic polarizer for commercial use in the late 1920s. He probably knew that up to 94% of rainbow light is polarized.
In basic terms, a rainbow is an arc of coloured light in the sky. They occur when the sun’s rays are refracted by rain. As the sunlight hits the back of the water drops, it becomes polarized. This is similar to what happens when sunlight reflects off a lake or river – except the surface isn’t horizontal. Because the rainbow is polarized tangential to the arch, the polarizing filter in your sunglasses will enhance the contrasts at the side of the rainbow and make the arch appear less distinct.
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Determined to raise £1 million for Parkison's
Alex Flynn was diagnosed with Parkinson’s Disease in 2008. Since then, he and Richard Merry have created an amazing campaign to raise money for Parkinson’s research. They’re involved in some of the world’s toughest physical challenges, not to mention the odd marathon or ten. Their energy knows no bounds, and they’re gaining more sponsors every day. We’re incredibly proud that they’re wearing Polaroid sunglasses as they go.
Join them on facebook.
Welcome back to anyone returning for my promised updates for this little cycle challenge which is now less than six weeks away.
First an apology: I still have no photographs of the team or action shots of hard training miles to upload but I promise they are on their way. Instead here is an overview of the training so far.
For Eric and I our training has really been building from cycling to work which started when our company offered the ‘ride to work’ scheme which allows you to buy a bike for commuting (with tax relief incentives). What started as once a week one way (13-15 miles) has extended to 2-3 times per week both ways plus longer runs at the weekends.
Polaroid aviators, jeans and a crisp white shirt - great style
Here at Polaroid, we’re great admirers of men with style. So much so that our men’s sunglasses give you the choice of classic aviators, sports sunglasses and contemporary plastics. There really is something for everyone. And, all our sunglasses come with Polaroid polarized lenses to protect you from glare and dangerous UV rays.
For men who share our commitment to fashion, there’s a new contest that just might be right up your street. Esquire Magazine has put together a panel of leading designers, fashion critics and style icons to judge a competition that will find Britain’s best dressed real men. The shortlist will appear in the September issue and the ultimate winner will grace the cover of Esquire’s October issue.
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Men’s sunglasses aren’t just a summer accessory. They’re the men’s accessory for both spring and summer 2010. And they’re not for casual wear alone – although you won’t want to be without some sports sunglasses when you’re jogging or cycling. Stylish men’s sunglasses are just as important for those days when only a suit will do. After all, the glare can be just as intense when you’re pounding the city streets as it is when you’re relaxing at the beach. The popularity of the American television series Mad Men has done for the suit what no amount of advertising could ever achieve – made good tailoring sexy. If you’re looking for a new suit to celebrate the warm weather, there are three paths to choose from.
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