From the monthly archives:

February 2010

Proof: harem trousers can be cool. Just visit asos.

It’s a little grunge, a little retro and a whole lotta fun. Street style is one look that’s making headlines this spring. It’s about finding practical, versatile  clothes and putting them together in new and unexpected ways. In a word, it’s cool. All it takes is a relaxed attitude, a few good basics and some imagination. To get you started, we’ve picked out a some of the best examples of clothes that will give you the edge.

Tip 1 –get an over-sized denim shirt. It will be perfect with shiny black leggings, chunky boots and a big scarf or, when the weather gets better a floral miniskirt and open-toe boots. This one is from Topshop and it’s going to be a winner this spring. 

Tip 2 – say hello to sailor stripes. That’s right nautical just got a little attitude. Go long and pair with skinny jeans or tuck it in with a pair of harem trousers. This top/tunic from New Look is fun – and a perfect price.

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After almost two years of dedication, PlanetSolar has been unveiled! A team of over 100 people across the world have been working on this ground-breaking project and it was celebrations all round at the launch. The big unveiling to the world’s media and PlanetSolar partners was at the shipyard in Kiel today. Now the challenge will really begin.

PlanetSolar’s ultimate goal is to sail around the world powered only by the sun. The reason? To change the world’s attitude to renewable energy. To help them on their adventure using only solar energy for power, Polaroid Eyewear is providing the crew with Polaroid polarized sunglasses. These will let nothing get in their way – not glare from the sea or harmful UV rays.

PlanetSolar aims to change the world's attitude to renewable energy.

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Monica, one of out top designers, gets into the spirit of Wicked

Our new 2010 Polaroid sunglasses collection covers a lot of ground. From classic aviators and sports sunglasses styles to more cutting-edge looks, variety is definitely a theme. And, for all those fashionistas out there, there’s Wicked. The bright pink is perfect for this season’s eighties-retro look and the shape is incredibly flattering for all kinds of faces and hairstyles.

They look a treat on Monica. What do you think?

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Traverse - one of Polaroid's new ski goggles.

There’s no doubt about it – skiing is better and more fun when you have the right eye protection. In spring, when the weather is a little less bitter and the wind dies down, sunglasses are the perfect option. And this year, Polaroid has some great styles to choose from, including the new Ascend – the ideal lightweight sports sunglasses. But in winter, when the chance of heavy snow is at its highest, you need to give your eyes complete coverage.

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Eighties fashion was pretty daring, and it's back.

Eighties fashion was pretty daring, and it's back.

Big sunglasses, bigger shoulder pads, skinny leggings, bold colours and heels to die for. It’s unanimous: the eighties are back.  With a vengeance. If you’re already thinking about your spring wardrobe, then you’ll want to consider including a few retro-eighties pieces. Which ones are best? Don’t worry, Polaroid sunglasses has already done some of the legwork for you.

Tip 1. Start with a blazer. Go ahead and get one in a bright colour and don’t even think of taking out the shoulder pads. This one from Asos is just about perfect. Coral is a wonderful colour – and will work with black right now or with white when the summer finally arrives.

Tip 2. Get some clogs in your life. Big footwear is definitely cutting a path down the runway. Put those ballet flats at the back of your wardrobe and try on some high strappy clogs – like this pair from Topshop. They’ll give those shoulder pads the balance they need – and make your legs look longer.

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February 9, 2010

Rainbows and Polaroid sunglasses – a trick of the light?

At the core of every pair of Polaroid sunglasses is a unique polarizing filter that  blocks glare -  reflected light  that’s travelling in the hoizontal plane. It’s this polarizing core that stops you from squinting in bright light. It was Edwin Land, Polaroid’s founder, who developed the first synthetic polarizer  in the late 1920s. He was fascinated [...]

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