Betty Draper (January Jones) in a great pair of sunglasses.
Tonight marks the start of Mad Men series 3 on BBC 4. For those of us who have been waiting, 10:00 can’t come soon enough. When it’s done well, television has the power to take on a life of its own, influencing fashions and, in the case of Mad Men, reminding us what iconic style is all about. Watching this series isn’t just about following the plots – which trace the subtle turnings and back stabbings of an advertising agency when Madison Avenue was in its heyday. Those are fascinating in themselves. But what makes Mad Men so compelling is its unbeatable glamorous good looks. From leading man Don Draper’s perfect sixties kitchen to the wonderful cars, immaculate hotel rooms and the fabulously planned outfits, it all works seamlessly and perfectly together.
Don’s wife Betty is played by January Jones – whose icy beauty is perfect for the precise tailoring so popular in the early to mid-sixties.
Mad Men is also having an impact on the fashions we’re seeing for the spring. From neat vintage handbags to shift dresses and smart court shoes, Betty’s look is definitely in. And, Polaroid give you plenty of sixties-inspired sunglasses to choose from, so when the series is over, you can make the look work for you.
Have and look at the women’s collection and see what we mean.