From the monthly archives:

January 2010

John Kerr in a pair of classic Polaroid aviators.

John Kerr in a pair of classic Polaroid aviators.

Here at Polaroid Eyewear, we’re pretty excited about the upcoming Vancouver Winter Olympics. After all, every season has its charms. And guess who will be wearing Polaroid sunglasses when he’s out and about? John Kerr – one of the UK’s best known ice skaters. We’ve given him a pair of sunglasses to take with him on his trip – let’s hope they bring him luck.

John and his sister Sinead are seven-time British Ice Dance champions. They’re originally from Scotland and just came in sixth place this January in the 2010 European Championships. In 2009, they also won a bronze medal for Great Britain at the European Championships and came 7th in the World Championships. They are the only British ice dancers ever to gain a medal at Grand Prix events and earn a place in the Grand Prix final. They represented GBR at the 2006 Olympics in Italy and placed 10th. They’re both skaters with amazing strength, talent and grace.

Have a look at John in action.

So let’s keep our fingers crossed for both of them!

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Polaroid sunglasses - setting trends since the 1940s

Polaroid sunglasses - setting trends since the 1940s

While we’re waiting for the launch of the new Polaroid sunglasses collection, it seems only natural to review Polaroid’s amazing heritage. I saw these sunglasses on eBay and it reminded me that Polaroid has a rich past – both in the technical development of our lenses and also in fashion. Sunglasses with this kind of style say it all. St Tropez, warm winds and golden sands. They’re just so Brigette Bardot – and so much fun.

Enjoy them if you have a minute.

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Betty Draper (January Jones) in a great pair of sunglasses.

Betty Draper (January Jones) in a great pair of sunglasses.

Tonight marks the start of  Mad Men series 3 on BBC 4.  For those of us who have been waiting, 10:00 can’t come soon enough. When it’s done well, television has the power to take on a life of its own, influencing fashions and, in the case of Mad Men, reminding us what iconic style is all about.  Watching this series isn’t just about following the plots – which trace the subtle turnings and back stabbings of an advertising agency when Madison Avenue was in its heyday. Those are fascinating in themselves. But what makes Mad Men so compelling is its unbeatable glamorous good looks. From leading man Don Draper’s perfect sixties kitchen to the wonderful cars, immaculate hotel rooms and the fabulously planned outfits, it all works seamlessly and perfectly together.

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Sunglasses are a great accessory for every season – they’re portable. And Polaroid gives you great value for money – so you can get different pairs for different outfits. Not to mention eye protection.  We’ll be launching our new range in a matter of weeks – complete with great new colours and styles as well as returning classics.  In the mean time, here’s a preview of what else you can buy. 

Colourful and classic from Ropeysole.com

Colourful and classic from Ropeysole.com buy to complete your spring wardrobe.

Chain handbag – There’s something good about the return of the chain handbag. It’s classic but a little bit tough too.  The best ones can be carried over the shoulder or used as a clutch. Perfect with jeans and possibly even better with a dress and smart cardi combo. Asos does a suede one that’s available in a range of strong spring colours.  Perfect with a pair of classic aviator sunglasses.

Colourful scarf – Make no mistake, spring can be chilly. A scarf can help you make the transition. This one is from Accessorise. It’s silk, inexpensive and would be perfect with a pair of oversize black sunglasses and a touch of bold lippy.

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Stay safe - even in the worst weatherIt’s winter- and there are severe weather warnings cropping up everywhere. Instead of the usual endless stream of grey days, the UK is now in the throes of one of the harshest winters almost anyone can remember.  If you have to travel, here’s a list of things you can do to stay a little safer. Read more…

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January 8, 2010

Aviator sunglasses and trench coats – making the most of winter style!

Aviator sunglasses have definitely stood the test of time. Perfect for stylish men and women who know the value of a classic. With Polaroid, you get the all-important combination of a high-performing lens, a frame that’s lightweight and comfortable to wear on top of style that goes the distance. Whether you’re a traditionalist, or looking [...]

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January 6, 2010

The Clipper Skippers are back with their sailing sunglasses

                  The team are back from their leg of the Clipper Round the World Race. The challenge was tough, but they are all back safe and sound. Here are a few pictures of them wearing their Polaroid sailing sunglasses on their journey over the open sea.   [...]

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