Go to any park in spring or summer, and you’ll witness what’s become a great British tradition: slathering young children with sun cream. We’re very aware of the impact UV light can have on unprotected skin – and the link between over exposure to the sun and skin cancer. UV light can also damage eyes and cause discomfort. For children, these concerns are even more important. Young eyes are more vulnerable to light because the cornea, lens and fluids are clearer and allow more light to enter the retina. According to the Eyecare Trust a Charity dedicated to raising awareness of eye health across the UK, up to 70% more UV light reaches the retina than would reach an adult eye. And, 80% of a lifetime’s UV is absorbed before a child hits his or her 18th birthday. Read more…
For a lot of men, accessories are tricky territory. We’re not all comfortable with bags. And ties – we don’t seem to wear them so often. But sunglasses…they’re both satisfyingly stylish and also speak to practical needs. The best of both worlds. But there’s so much choice out there. Where should you start? Read more…
Thanks to Polaroid Eyewear, in September this year I will participate in the Clipper 09-10 round the world race by racing the first leg from Hull (England) to Rio de Janeiro (Brazil) via La Rochelle (France) – my home town incidentally.
I thought I would keep you updated on my progress towards the start of the race and later on during the race from the boat. Read more…
My wife gave me a pair of Polaroid sunglasses for my daily cycle to the train station and back It’s part of her job to spread the word about Polaroid sunglasses, so I just said thank you and wandered off to read the paper. I wasn’t in the mood to be a guinea pig. But she’s not so easily put off. In the space of three days, she asked me seven times if I’d had a chance to try them. That’s her counting, not me. I explained that it had been cloudy. But my wife is nothing if not evangelical. So she launched into an explanation of low light and glare, and how glare can be just as bad on overcast days as when the sun shines. Arguing seemed pointless. So I tried the sunglasses. Read more…
Eric Boinard is Polaroid Eyewear’s technical expert. He’s the one that ensures the lenses in our sunglasses use the latest technology to eliminate glare, protect from UV rays and stay so lightweight, you’ll forget you’re wearing them. When Eric’s not focused on guiding Polaroid’s technical progress, he spends as much time as possible sailing. Originally from La Rochelle, Eric grew up around boats and retains his passion for all things connected to the sea. He’s about to embark on a Clipper Round the World Race. Read more…
Go to any park in spring or summer, and you’ll witness what’s become a great British tradition: slathering young children with sun cream. We’re very aware of the impact UV light can have on unprotected skin – and the link between over exposure to the sun and skin cancer. UV light can also damage eyes and cause discomfort. For children, these concerns are even more important. Young eyes are more vulnerable to light because the cornea, lens and fluids are clearer and allow more light to enter the retina. According to the Eyecare Trust a Charity dedicated to raising awareness of eye health across the UK, up to 70% more UV light reaches the retina than would reach an adult eye. And, 80% of a lifetime’s UV is absorbed before a child hits his or her 18th birthday. Read more…