Polaroid Sunglasses

The Rosaline silk dress from Damsel in a Dress is stunning - wear is now with a cardi and later with strappy heals.

An impulse purchase can be a bit of harmless fun.

There’s nothing wrong with an inexpensive piece of kit that cheers you up and adds some much-needed pleasure to an otherwise grey day in March. But a steady diet of throw-away fashion may leave you with a wardrobe that’s frustratingly limited and doesn’t really make you happy.  An injection of quality may be exactly what you need. And, the good news is that you don’t have to sacrifice your personal style and sense of fun. Quality doesn’t have to mean boring – or a price tag you simply can’t live with. Even better, Polaroid sunglasses have done a bit of leg work for you. Here we’ve put together some of the best and possibly most lasting looks for spring and summer.

Damsel in a Dress doesn’t do ordinary. Everything they do is hand made, and cut to flatter. Even better, the range gives combines great quality with an individual sense of charm. There’s even a hint of glamour from the forties and fifties. And you can find some of the best pieces from the range at John Lewis.

Goodone takes on upcycling – and wins. Upcycling is the perfect solution to fashion’s tendency to waste material. The clothing in their ranges is made from end-of-roll fabrics and used garments from textile recycling plants. But the result is anything but out-of-date. The Slouch Diamond Dress is definitely a winner.

Go West. Vivienne Westwood has something of a reputation…for innovation. Her Anglomania range is amazingly well cut, exciting but certainly classic. Net-A-Porter is her second home. Have a look at her latest but decide quickly, they’re already running out.

These are all good looks that you’ll reach for again and again in the coming months. Why not add some great-looking sunglasses to complete your outfit? Big and classic or cool and aviator, Polaroid has a style the will work for you. Have at look at our  women’s sunglasses and let us know what you think.

The right eye protection makes all the difference.

Packing for a ski break? Getting ready for some spring mountain biking? Don’t forget to bring your goggles or a pair of sunglasses.  When you’re at high altitudes, UV protection may be more important than you think.

Blocking glare and more.

Polaroid sunglasses have a polarizing filter that blocks glare – reflected sunlight travelling in the horizontal plane. And that makes it easier and more comfortable to see. But it doesn’t end there. Our sunglasses and goggles also come with UV filters that block 100% of dangerous ultra violet light. Like all light, UV light travels in waves, but the human eye can’t see UV rays.

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Is Florida on you calendar? Antigua? Australia? Mexico? Or are you off to sunny spot at the seaside for a bit of winter walking? Wherever you’re headed, don’t forget to pack a pair of sunglasses – or, if you plan on wearing your prescription glasses, our new range of suncovers could be exactly what you need. Not only will they protect your eyes from dangerous ultraviolet rays, they’ll give you the style and comfort you need whether you’re sitting on a beach, driving or just getting out and about. For people who switch between contacts and prescription glasses, a pair of Polaroid Suncovers will ensure you never have to squint because you’ve decided to wear your glasses.

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Proof: harem trousers can be cool. Just visit asos.

It’s a little grunge, a little retro and a whole lotta fun. Street style is one look that’s making headlines this spring. It’s about finding practical, versatile  clothes and putting them together in new and unexpected ways. In a word, it’s cool. All it takes is a relaxed attitude, a few good basics and some imagination. To get you started, we’ve picked out a some of the best examples of clothes that will give you the edge.

Tip 1 –get an over-sized denim shirt. It will be perfect with shiny black leggings, chunky boots and a big scarf or, when the weather gets better a floral miniskirt and open-toe boots. This one is from Topshop and it’s going to be a winner this spring. 

Tip 2 – say hello to sailor stripes. That’s right nautical just got a little attitude. Go long and pair with skinny jeans or tuck it in with a pair of harem trousers. This top/tunic from New Look is fun – and a perfect price.

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Monica, one of out top designers, gets into the spirit of Wicked

Our new 2010 Polaroid sunglasses collection covers a lot of ground. From classic aviators and sports sunglasses styles to more cutting-edge looks, variety is definitely a theme. And, for all those fashionistas out there, there’s Wicked. The bright pink is perfect for this season’s eighties-retro look and the shape is incredibly flattering for all kinds of faces and hairstyles.

They look a treat on Monica. What do you think?

Traverse - one of Polaroid's new ski goggles.

There’s no doubt about it – skiing is better and more fun when you have the right eye protection. In spring, when the weather is a little less bitter and the wind dies down, sunglasses are the perfect option. And this year, Polaroid has some great styles to choose from, including the new Ascend – the ideal lightweight sports sunglasses. But in winter, when the chance of heavy snow is at its highest, you need to give your eyes complete coverage.

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Eighties fashion was pretty daring, and it's back.

Big sunglasses, bigger shoulder pads, skinny leggings, bold colours and heels to die for. It’s unanimous: the eighties are back.  With a vengeance. If you’re already thinking about your spring wardrobe, then you’ll want to consider including a few retro-eighties pieces. Which ones are best? Don’t worry, Polaroid sunglasses has already done some of the legwork for you.

Tip 1. Start with a blazer. Go ahead and get one in a bright colour and don’t even think of taking out the shoulder pads. This one from Asos is just about perfect. Coral is a wonderful colour – and will work with black right now or with white when the summer finally arrives.

Tip 2. Get some clogs in your life. Big footwear is definitely cutting a path down the runway. Put those ballet flats at the back of your wardrobe and try on some high strappy clogs – like this pair from Topshop. They’ll give those shoulder pads the balance they need – and make your legs look longer.

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John Kerr in a pair of classic Polaroid aviators.

Here at Polaroid Eyewear, we’re pretty excited about the upcoming Vancouver Winter Olympics. After all, every season has its charms. And guess who will be wearing Polaroid sunglasses when he’s out and about? John Kerr – one of the UK’s best known ice skaters. We’ve given him a pair of sunglasses to take with him on his trip – let’s hope they bring him luck.

John and his sister Sinead are seven-time British Ice Dance champions. They’re originally from Scotland and just came in sixth place this January in the 2010 European Championships. In 2009, they also won a bronze medal for Great Britain at the European Championships and came 7th in the World Championships. They are the only British ice dancers ever to gain a medal at Grand Prix events and earn a place in the Grand Prix final. They represented GBR at the 2006 Olympics in Italy and placed 10th. They’re both skaters with amazing strength, talent and grace.

Have a look at John in action.

So let’s keep our fingers crossed for both of them!

Polaroid sunglasses - setting trends since the 1940s

While we’re waiting for the launch of the new Polaroid sunglasses collection, it seems only natural to review Polaroid’s amazing heritage. I saw these sunglasses on eBay and it reminded me that Polaroid has a rich past – both in the technical development of our lenses and also in fashion. Sunglasses with this kind of style say it all. St Tropez, warm winds and golden sands. They’re just so Brigette Bardot – and so much fun.

Enjoy them if you have a minute.

Betty Draper (January Jones) in a great pair of sunglasses.

Tonight marks the start of  Mad Men series 3 on BBC 4.  For those of us who have been waiting, 10:00 can’t come soon enough. When it’s done well, television has the power to take on a life of its own, influencing fashions and, in the case of Mad Men, reminding us what iconic style is all about.  Watching this series isn’t just about following the plots – which trace the subtle turnings and back stabbings of an advertising agency when Madison Avenue was in its heyday. Those are fascinating in themselves. But what makes Mad Men so compelling is its unbeatable glamorous good looks. From leading man Don Draper’s perfect sixties kitchen to the wonderful cars, immaculate hotel rooms and the fabulously planned outfits, it all works seamlessly and perfectly together.

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