May 16, 2012

BA Engineering run 500 miles from Glasgow to London in Polaroid sports sunglasses

by Stephanie

in Community, Health, Mens, Running, Sports, Sunglasses, UV, Womens

BA Engineering run 500 miles from Glasgow to London in Polaroid sports sunglassesThis weekend, a group of ten BA Engineering employees based at Glasgow Airport, near to Polaroid Eyewear’s manufacturing plant, will embark on a challenging 500 mile run.

During ‘The Wee Big Run,’ the team will run from Glasgow to London in aid of the Flying Start charity, which BA support on behalf of Sport Relief. Polaroid Eyewear will be supplying them with essential sports sunglasses which they will wear on their run, to protect their eyes from the glare of the sun and debris that might kick up off the roads.

Polaroid sports sunglasses P7122A have interchangeable lenses for varying weather conditions.

Polaroid sports sunglasses P7122A have interchangeable lenses for varying weather conditions.

Their route will cover 500 miles of the UK’s roads and countryside and it will see each one of the team complete between 60 and 70 miles each day. This is a massive task. Their target is to raise £5,000 and they are just over half way to achieving this.

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May 14, 2012

DJ Melody Kane wears Polaroid sunglasses at the SB.TV Camden Crawl

by Stephanie

in Best under the sun, Celebrities, Designer, Fashion, Get the look, Heritage, Stylists, Sunglasses, Vintage, Womens

DJ Melody Kane looks fabulous in Polaroid’s legendary 1970 Seventy-five S4275B sunglasses.

DJ Melody Kane looks fabulous in Polaroid’s legendary 1970 Seventy-five S4275B sunglasses.

When SB.TV personally invited Polaroid Sunglasses to join them at their Camden Crawl festival, we jumped at the chance. As home to over 250 of the hottest up and coming artists, we knew we were in for a fantastic time. Founded by Jamal Edwards, SB.TV is the UK’s leading online youth broadcaster, boasting over 70 million YouTube video views and over 71,000 Twitter followers. It has launched the careers of many rising stars.

 

One of these talents is DJ Melody Kane, who has gained a solid reputation amongst her peers in the music industry as being one of the most professional and talented female DJ’s on the scene. It was fantastic to see her looking stylish wearing Polaroid Seventy-five aviator sunglasses from our Best under the sun collection as she rocked the decks.

 

DJ Melody Kane looks fabulous in Polaroid’s legendary 1970 Seventy-five S4275B sunglasses. After the event she tweeted, ‘Thx u so much to @PolaroidSun for my amazing new sunglasses. They are super sexy. I luv them.’

 

Melody hosts her own radio show on London’s BANG 103.6FM and has made several guest appearances on BBC1Xtra and Choice FM. She also starred in Channel 4′s ‘Come Dine With Me’, where she was chosen to take part in the launch episodes of their sixth season.

 

Performing alongside JLS, Black Eyed Peas and Tinnie Tempah on stage at the O2 Arena, and performing at Mayfair’s Louis Vuitton Store as part of London Fashion Week, put Melody firmly on the music circuit. Read more …

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May 11, 2012

British designer, Matthew Williamson, strikes the right note for summer

by Stephanie

in Celebrities, Community, Designer, Fashion, Mens, Shopping, Stylists, Womens

British designer, Matthew Williamson, has an eye for talent. And we were impressed to see him visit Kid’s Company in Kilburn, a Sport Relief funded project that helps children living in poverty across North London. During his visit, Matthew helped with their project to decorate the tutu-dresses that they’ll be wearing at an upcoming carnival. He now hopes that his range of reusable shopping bags, designed in aid of Sport Relief, will help to raise even more funds for the charity.

With celebrities Cat Deeley, Sienna Miller and Jade Jagger amongst his fans, Matthew Williamson has a unique style and an eye for detail. We love his current collection, Butterfly by Matthew Williamson, at Debenhams. It’s perfect for summer, and the pretty butterflies and beautiful pastels for dresses, tops and accessories will brighten up your wardrobe and create the perfect look for all occasions.

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May 8, 2012

What to wear right now – women’s style tips from Debenhams

by Stephanie

in Designer, Fashion, Shopping, Stylists, Sunglasses, Womens

Make a statement in Polaroid Destiny F8201A sunglasses.

Make a statement in Polaroid Destiny F8201A sunglasses.

The weather’s unpredictable, but that doesn’t mean you can’t look fantastic. We’ve had a look at what Debenhams are talking about for this season, so you can create a look that’s both stylish and ready for all occasions.

  • Layering – a fail-safe way to dress between seasons. A light cardigan over a pretty camisole will take you through spring and into summer without breaking the bank
  • Knitwear – think light, bright and colourful fine knits with interesting buttons
  • Colour – bright jeans, pretty pastel cardigans, statement macs and printed blazers are great pick-me-ups and brighten your spring wardrobe
  • Statement bag – a new bag can give your outfit an instant update and is perfect for testing out bold trends such as prints and neons
  • Pretty scarves – experiment with triangle styles, lightweight materials and neutral colours.

And to complete your look, here at Polaroid we recommend our ultimate accessory, a pair of Polaroid oversized sunglasses.

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May 4, 2012

Pineapple Dance Studios, Autism’s Got Talent and the Olympic torch

by Stephanie

in Celebrities, Community, Extreme sports, Health, Sports, Sunglasses

Last year we featured a talented young lad, Luke Dicker, who was part of the BBC documentary, The Coldest Classroom on Earth. Luke, who suffers from Attention Deficit Hyperactivity Disorder and Autism, was filmed as he embarked on an expedition to the North Pole to challenge the label of being unteachable. Polaroid supported the trek by providing essential extreme sports sunglasses to the intrepid explorers.

We followed Luke’s journey with interest and his progression was amazing. So it was fantastic to be told that Luke has been asked by Lloyds TSB, the Official Banking and Insurance Partner of the London 2012 Games, to carry the Olympic torch for them on the 23 May.

Luke will also be performing, with the support of Pineapple Dance Studios, in Autism’s Got Talent on 12 May at the Mermaid Theatre in London.

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May 2, 2012

Wedding season at House of Fraser and Topshop

by Stephanie

in Designer, Fashion, Shopping, Stylists, Sunglasses, Womens

Wedding season at House of Fraser

Tropical print dress from Karen Millen at House of Fraser - perfect for spring weddings.

Wedding season is just around the corner so it’s time to start thinking about those upcoming weddings. And what better way to start planning your perfect ensemble than to check out the bridal boutique at House of Fraser.

If you’re a guest at a wedding, finding the perfect outfit is the key to looking and feeling fabulous. So if you’re looking for choice, look no further than House of Fraser. From peep toe heels and striking fascinators, to print midi dresses and clutch bags, you’ll be spoilt for choice.

We love this tropical print dress from Karen Millen. Paired with a cream statement bag, high heels and oversized Polaroid sunglasses, it’s a look to take you through the ceremony and into the night’s celebrations. Be careful not to outshine the bride!
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April 30, 2012

Alternative Fashion Week a success for Seroge label, sponsored by Polaroid sunglasses

by Stephanie

in Best under the sun, Celebrities, Designer, Fashion, Heritage, Shopping, Stylists, Sunglasses, Vintage, Womens

Alex Seroge Ignatian and his girlfriend, Next Top Model star, Chelsea Tarbox.

Alex Seroge Ignatian and his girlfriend, Next Top Model star, Chelsea Tarbox.

Polaroid Eyewear is back from Alternative Fashion Week, where we were treated to an exclusive preview of the new collection from Alex Seroge Ignatian, the British fashion designer who we’re sponsoring again this year.

Held at the contemporary Spitalfields Traders Market in London, the Seroge Womenswear Collection reflects a fascination for the past and for different cultures. So styles from Polaroid’s Best under the sun heritage collection were the perfect accessories for his brand. 

Seroge models on the catwalk in Polaroid Best under the sun collection sunglasses.

Seroge models on the catwalk wearing Polaroid Best under the sun sunglasses.

Alex tweeted after the show, “Just back from @AltFashionWeek @SerogeFashion and @ChelseaTarbox rocked it hard, so pleased! Thanks to @PolaroidSun for amazing sunglasses!Alternative Fashion Week a success for Seroge label, sponsored by Polaroid sunglasses

The Seroge collection will soon be available in ASOS. Read more …

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April 26, 2012

Polaroid sailing sunglasses for The British Keelboat Academy

by Stephanie

in Community, Health, Mens, Polarization, Sailing, Sports, Sunglasses

Polaroid sailing sunglasses for The British Keelboat Academy

Polaroid sports sunglasses provide function and style for David Aisher and Stevie Beckett from the British Keelboat Academy.

The British Keelboat Academy (BKA) is a partnership between the Royal Yachting Association and the UK Sailing Academy. The BKA supports young people aged 18 – 24 in developing the skills needed to take their keelboat racing to a professional level. Polaroid Eyewear is backing them team with sports sunglasses for the crew to wear for their entry into the Commodores Cup this July, which will protect their eyes from glare reflected off the water as they sail.

Polaroid sailing sunglasses for The British Keelboat Academy The Commodores Cup is an international offshore regatta held for three-boat national teams held in Cowes on the Isle of Wight. The competition is designed to test the teams over a variety of inshore and offshore courses.

In preparation for the Cup, the team competed in the Royal Ocean Racing Club Easter Regatta, a highly competitive event and one which had many of the rivals they will be going head to head with in the Commodore’s Cup also took part. BKA finished in second place out of a fleet of 14 and only missed out on first place by 1 point.

They also took part in the Warsash Spring Series which started last weekend. Here they had their Polaroid sunglasses as part of their kit, to give them a practice run before their July event.

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April 25, 2012

Polaroid tackles the Clydeslide challenge

by Rebecca

in Community, Customer Service, Health, Sports, Sunglasses

Polaroid tackles the Clydeslide challenge

Polaroid's Helen and Phyllis complete the Clydeslide challenge.

Polaroid Eyewear has a fantastic team, so it was great to support Helen and Phyllis in their recent event for Action for Children. Raising £505 for this fantastic charity, the daring duo took part in the Clydeslide in Glasgow.

This adrenaline challenge is a zip slide, stretching 1,000 ft across the River Clyde from the Finneston Crane. Helen and Phyllis completed the zip slide yesterday, and luckily the sun was shining and they didn’t fall or go for a swim in the Clyde!

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April 19, 2012

Kiss FM’s Melvin gets ready for the Virgin London Marathon

by Stephanie

in Celebrities, Community, Health, Mens, Running, Sports, Sunglasses

Melvin gets ready for the London Marathon in Polaroid sunglasses Glide P7130A.

Melvin gets ready for the London Marathon in Polaroid Glide P7130A.

Not put off by the overcast skies forecast for this weekend, KissFM Breakfast DJ, Melvin Odoom, is gearing up for the Virgin London Marathon. The television presenter and radio DJ will be participating along with an expected 35,000 people in one of the greatest running events in the world. So to help him prepare, we provided Melvin with a pair of Polaroid Glide sports sunglasses. We’re confident the sun will make an appearance at some point!

Melvin’s sunglasses have been essential in helping him train in the weeks building up to the event. He will be running in aid of The Prostate Cancer Charity and Breast Cancer Care, who have joined forces to become ‘Team PB.’ The charity has a whole host of celebrities including Geri Halliwell, Denise van Outen and Lisa Snowdon as supporters, so Melvin will be in good company as he takes on the marathon. 

“I’m running for Team PB because it’s a great cause and a big challenge for me,” said Melvin. On a personal level prostate cancer is something my grandfather suffered from, so I really value the work of these two great charities.” Read more …

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